With a dedication to contactless and quick service, first-party shipment and menu development, Toppers Pizza has actually continued to attract certified business owners trying to find a brand name that stands apart in the growing pizza section.
Whitewater, WI ( RestaurantNews.com ) Toppers Pizza , the pizza chain with 69 business- and franchise-owned places in 12 states, began when previous Domino’’ s supervisor Scott Gittrich created a basic concept —– do pizza much better. After working his method up from shipment motorist to helping a Domino’’ s franchisee with more than 20 areas, Gittrich saw a chance to put more care into the offering from the business brand name and chose to begin his own pizza business. Gittrich developed Toppers with a concentrate on quick service, innovation, menu development and quality active ingredients. Today, this formula has actually turned Toppers into among the fastest-growing pizza chains in the nation.
Now, as the pandemic develops an even more powerful need in the sector, the brand name is providing wise, skilled operators the chance to profit from the well-positioned idea and construct something unique.
Why Toppers Thrived During the Pandemic
After a year of COVID-19, the pizza sector stays among the uncommon winners in the food market . While much of the dining establishment market has actually had a hard time throughout the pandemic’’ s rough organization environment, the quick-service pizza sector has really taken advantage of the shift to mainly off-premise dining. Toppers, in specific, remains in a prime position to attract this altering customer need.
From the early days of the brand name, Toppers has actually been dedicated to offering benefit to clients through sophisticated innovation, that includes an exclusive e-commerce platform and digital POS system. Those dedications have actually developed a strong facilities that permitted the brand name to adjust rapidly throughout the pandemic and the unmatched landscape.
““ We were the very first to provide contactless pickup and curbside shipment in our section after the pandemic hit,” ” stated Gittrich, CEO of Toppers . ““ I point this out as a testimony to our seriousness and dedication to innovation —– we were active, and we punched method above our weight, which resulted in unbelievable outcomes.””
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Thanks to these developments, 73% to 78% of Toppers ’ sales have actually come through digital channels over the previous a number of months, stated Gittrich.
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“ Overall, our same-store sales boosts are up 20% to 30 %on a weekly basis, and we ’ ve likewise continued to“open shops throughout the pandemic, ” stated Gittrich. “ We opened our 4th shop considering that the pandemic started, over a duration of the last 6 months. ”
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How Toppers Supports Franchisees Through First-Party Delivery, IT and Menu Creation
When the pandemic very first hit, Gittrich states the Toppers franchise household reacted with unity, care and seriousness. “ Going through a crisis can bring individuals together, and due to the fact that of the method our brand name ’ s culture and group runs, we came together in an actually terrific manner in which assisted us flourish, ” he stated. “ That assistance performs to this day. There were undoubtedly difficulties,” however we are “able to see a few of the positives now coming out of it. ”
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Toppers ’ robust business group, which is much bigger than the majority of brand names its”size, consists of 8 designers and an IT department bigger than any other in the business. This permits a high level of assistance in which franchisees ’ voices are heard and choices are made based upon feedback from the field.
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“ The Toppers group is extremely hands-on when required, with individuals in every department, consisting of operations, training, marketing and social networks, simply a call away, ” stated Bill Stayduhar, a multi-unit Toppers franchisee in North Carolina and among the brand name ’ s earliest franchise owners. “ In addition, franchisees get examinations 4 times a year from the business group. While that assistance exists, they likewise listen to our feedback and offer us “the liberty to make choices based upon our specific shops. That assistance facilities, which is far more sophisticated than lots of brand names our size, has actually truly permitted us to continue prospering over the previous year as need boosts. ”
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The brand name strives to place franchisees for success in every method possible. Toppers franchisees are able to tap into the brand name ’ s
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“ The competitive landscape has actually altered for the indefinite future, ” stated Gittrich. “ The relocate to e-commerce has actually been growing considering that the mid-90 ’ s, and we wear ’ t see that altering. We ’ ve committed ourselves and doubled down on those things that produce benefits for our franchisees, such as innovation, first-party shipment, curbside pick-up, menu development, dedication’to quality and a range of enjoyable, strong tastes for clients. ”
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Toppers takes the quality active ingredients and ingenious ideas typically seen in the fast-casual world and provides it to clients through the quick-service shipment sector.”That implies franchisees are continuously remaining ahead of visitors ’ expectations and tastes with menu development. Over the previous couple of months, the brand name has actually continued to present brand-new menu products, consisting of a Vegan Menu system broad, Vegan Topperstix and a current addition’ of prime rib as a topping alternative.
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How Toppers ’ E-Commerce Platform and High Quality Menu Positions the Brand for Future Growth
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Looking ahead, Gittrich forecasts 2021 will see the Toppers franchise network continuing to grow as the economy and dining establishment market share recuperates. “ The financial environment is going to contribute for franchise advancement, realty choice and getting rid of labor difficulties, ” he stated. “ The chance for us to grow our idea is as strong as it’s remained in my profession “and definitely in a very long time. Top quality, hand-made fresh food provided with an unbelievable e-commerce experience is precisely what today ’ s customer is searching for, and we are here to provide it to them. ”
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This discusses why Gittrich states the level of franchisee questions Toppers is getting is as high as it’s remained in 5 years. “ It is an amazing time, and’it reveals individuals acknowledge the well-positioned worth of our kind of principle as more andmore business owners aim to begin their own service and work for themselves, ” he stated.
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Now, Toppers is continuing to search for certified business owners in essential development markets throughout the nation who aspire to sign up with a growing principle in a growing sector.
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The financial investment variety for a Toppers Pizza franchise is$ 314,075 –$ 530,000. The AUV for 2020 was $1,030,000+ for shops open 5 years or more. To learn more on franchising with Toppers Pizza, check out: https://www.toppers.com/franchise/
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Contact: Julie Green Mainland312-526-3996jgreen@hellomainland.com
The post Toppers Pizza Sees Double Digit Sales Increases for Fourth Consecutive Quarter as Pizza Delivery Booms Due to the Pandemic initially appeared on RestaurantNews.com .
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