Google tests showing weekly site visits in automated ad extension

Google has numerous kinds of automated extensions that can show in search advertisements — — seller rankings, call extensions, vibrant sitelinks, and so on. It’s presently evaluating a brand-new variation that highlights a website’s appeal.

Spotted by Kristie TC Liu , digital marketing strategist at KoMarketing in Boston, the automated extension on a WeWork advertisement states, “10K+ check outs today” and is preceded by an individuals icon. Check outs here describes site gos to, not shop gos to.

An automatic extension revealing website gos to. Screenshot: Kristie TC Lliu of KoMarketing

Social reliability test. We presume this automated extension is powered by WeWork Boston’s connected Google Analytics account, however Google hasn’t supplied extra information. “We’’ re constantly checking brand-new methods to enhance our experience for our users and marketers, however wear’’ t have anything particular to reveal today,” a Google representative informed Search Engine Land.

Why we ought to care. Google is constantly running tests. If this one shows effective — — most likely the success metric here is click-through rate — — and presents, it might imply an increase for more popular websites. In the example revealed above, the extension appeared on a brand name search. If this is likewise running on non-brand inquiries, we aren’t clear. You might remember another automated extension that was targeted at offering social trustworthiness : Google+ fan counts. Will this newest test have more remaining power?

The post Google tests revealing weekly website gos to in automated advertisement extension appeared initially on Search Engine Land .


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