I used to live in Texas. They have a saying there: “Never ask a person about the size of their ranch.” Meaning, it’s impolite to …
Tag: mark schaefer
The thunderous collision of civil activism and marketing
I’ve been in marketing for many years and I’ve seen such upheaval over the decades. But I can make a case that an all-time Top …
Is creating existential? When do content creators call it quits?
. When my kid was a kid, I took him to a Rolling Stones show.He was an ambitious artist and so he had to see …
Three resources to stay relevant … and more
Too short for a blog post, too interesting to not pass along, here are some quick observations from the world of marketing … Stay relevant …
After blogging for 12 years, I’m still learning!
What are the top marketing jobs and job skills post-COVID?
We are arguably in the weirdest job market ever for marketing professionals. The pandemic seems to have served as a giant re-set in many ways. …
Emphasis on celebrity over authority is blowing up influencer strategy
. I’ve just recently done a couple of experiments in influencer marketingthat exposed an essential shift in how we need to see and examine content …
Lil Miquela does not exist. She just made $12 million.
Meet Lil Miquela. She’s a top-earning model who’s done promotions for Calvin Klein, Prada, and other top fashion brands Lil Miquela recently debuted a music video at …
End of Facebook Notes winds down Zuckerberg’s biggest flip-flop
Mark Schaefer is the executive director of Schaefer”Marketing Solutions and COO for B Squared Media . He is the author of numerous very popular digital …
The one (and only) key factor in monetizing a personal brand
Many years ago, I had an opportunity to hang out with The Black Keys and I learned the most important lesson of my life about …