Marketing in the hospitality market is constantly altering, now more than ever. With an ever moving objective line, it’’ s in some cases hard to …
Tag: email marketing
Five Ways Gen Z Differs from Millennials When it Comes to Marketing
Marketing to Gen Z can seem like a tough task. Even understanding Gen Z might seem like a tough task, let alone understanding how to …
[Infographic] The Personalization Struggle in Hotel Marketing
![[Infographic] The Personalization Struggle in Hotel Marketing](https://mytechmanager.com/wp-content/uploads/2021/12/1639307709.png)
In hospitality, the human touch is one thing that will never be replaceable by technology. But, in today’s digital age, where human-to-human interaction is becoming …
Types of Spamming
Picture the most bothersome, invasive digital spam you’ve come across. In all possibility, you’re thinking about undesirable e-mails. These can be discouraging, however they are …
How Marketers Should Deal With the Delta Variant According to Data
What sort of images are consumers clicking on in light of the latest pandemic news? Shutterstock.AI tracks fresh data to find out. When COVID-19 cases …
Straight Talk on Email Marketing to College Students: From a College Student
Introduction I’ll be completely honest with you. College students hate email. They dread checking it. It is a form of communication with their professors, their …
Six Tips from Marketing Experts at Cornell That All Hoteliers Need to Hear
This week, faculty from Cornell’s School of Hotel Administration hosted an eCornell webinar to discuss digital marketing strategy amid Covid-19. The presenters, Robert Kwortnik and …
[Infographic] Hotel Email Marketing 101: The Anatomy of a Successful Email
![[Infographic] Hotel Email Marketing 101: The Anatomy of a Successful Email](https://mytechmanager.com/wp-content/uploads/2021/06/1623237307.png)
As 2016 comes to a close, many hoteliers are evaluating options for their 2017 marketing budget allocation. It has become clear that an email marketing …
Tips for Building a Robust B2B Email Marketing Strategy
As a B2B business, you know that lead nurturing is the name of the game. It commonly takes up to five contacts with a potential …
Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead
Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics: open rate and …