AXIL Hearing Performance Chooses Chevalier Advertising

Salt Lake City, UT (January 2021) – AXIL, an industry leader and innovator in performance hearing enhancement and protection devices, has chosen Chevalier Advertising & Public Relations as its official agency of record.

Leading the way in an ongoing public relations campaign, Chevalier Advertising will be promoting AXIL Hearing Performance in all markets, including the hunting, shooting, LE/Mil, construction, motorsports and automotive markets. This will include coordinating media samples, writing and distributing press releases and future advertising solutions.

“We are thrilled to be joining forces with Chevalier Advertising as our agency of record,” said Weston Harris, Founder/CEO of AXIL. “Our family has a long tradition of enjoying the outdoors, and the Chevalier team has an outstanding track record of building brand recognition and is full of passionate outdoorsmen and women to lead the charge for us!”

“Joining forces with AXIL is extremely exciting,” said Aaron Lisech, Chevalier Senior Account Executive. “AXIL is an organization deeply rooted in the hearing protection and enhancement space, and fueled by innovation and a passion to help others. AXIL not only offers a wide variety of industry-leading hearing solutions, but they also offer the world’s first real online clinic-based hearing aid test allowing customers to have their hearing evaluated from the comfort of their own home, custom order the best hearing aid for their needs, and have them delivered right to their door. It’s that type of innovation that gets our team excited!”

About AXIL:

The AXIL organization is the passion-fueled product that evolved from a family legacy in helping people hear and enjoy the outdoors. Weston’s father, Robert Harris, entered the hearing aid industry in 1958 as one of the early pioneers in the industry. He was a traveling Hearing Specialist working throughout the rural western United States, providing hearing solutions to people from their own homes. 

Years later, Weston decided to carry on his father’s legacy by following in his footsteps into the hearing aid industry as a Hearing Specialist, and quickly became one of the leading innovators in the space. Fueled with a passion to help people protect and restore their hearing, Weston and Robert formed the Harris Hearing Group, which grew into a leading retail chain of hearing aid clinics allowing them to help hundreds of thousands of people across the U.S. and the world.

With Weston at the helm, the organization continued to improve the lives of people around the U.S., especially outdoorsmen. In 2000, they launched SportEAR which introduced the world’s first and only 100% digital technology hearing aid and hearing protection line. Giant leaps forward and new discoveries in hearing technology and protection fueled the evolution of SportEAR and prompted its rebrand as AXIL in 2012.


About Chevalier Advertising, Marketing & Public Relations:

Located in Lake Oswego, Oregon, Chevalier is a premier full-service advertising, marketing, e-commerce and public relations agency specializing in the marketing of outdoors, hunting, camping, overlanding, shooting and law enforcement products. Comprised of a passionate and diverse team of outdoorsmen and women, current and former military members, hunters, boaters, and golfers, Chevalier’s passion is the gateway to success for its partners. 


For more information, contact Chevalier Advertising, Marketing & Public Relations, Three Centerpointe Drive, Suite 200, Lake Oswego, OR 97035, 503-639-9190.

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