Why is an adtech start-up pursuing the floor covering market?
That was my huge concern when I got on the phone with AdHawk CEO Todd Saunders and COO Dan Pratt. The business revealed previously today that it’s raised a $13 million Series B round of financing in combination with the launch of a brand-new site, FlooringStores .
” We take a look at AdHawk as the umbrella business,” Saunders described. “Our core is a digital marketing business that’s constructed really strong artificial intelligence. Now FloorForce is the brand name we’re utilizing to pursue with the floor covering vertical.”
FloorForce is really a current AdHawk acquisition , providing a range of digital services for floor covering business —– not simply AdHawk’s specialized of Facebook and Google marketing, however likewise site structure, credibility management and chatbots. FlooringStores, on the other hand, is the consumer-facing side of business, a site where property owners trying to find floor covering services can search various service providers
Saunders stated FloorForce’s possible consumer base consists of the 20,000 independent floor covering business in the United states, all in a market that, in his words, “hasn’t been touched by innovation.”
Pratt included, “The huge bulk of these merchants require to be persuaded why … … sites are very important —– or if they have one, it was integrated in 1997, which is certainly an actually disappointment for customers. In the exact same discussion where we’re pitching these sites for our sellers, we’re speaking to them about other chances, like chatbots, and deep space of what is possible for these folks is amplified by 10x.”
Ultimately, Saunders and Pratt stated they’re intending to broaden and take a comparable technique into other house service verticals, all while benefiting from the customer information collected through AdHawk and FloorForce.
AdHawk’s Series B was led by Entrée Capital, with involvement from Table Management, Accomplice and others. The start-up has actually now raised an overall of $17.7 million, and Pratt stated it’s been growing rapidly —– going from 30 workers a year ago to more than 100 presently, with the objective of approaching a headcount of 200 by the end of the year.
Read more: techcrunch.com