Top 25 Middle East Startups with Best Explainer Videos (2021 Edition)

Disclaimer: In order to recognize startups and help other startups and SMEs, we at (a global marketplace for Organizations to create awesome videos) have compiled this list. 

This list is not in any particular order.

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Explainer videos are short interesting videos that explain or present something about a business. 

There are various types of explainer videos from the always trendy illustrated humans in vibrant color combinations and animated stories to animated whiteboard stories to the new trend of live-action and motion graphics.

Explainer videos should generally be 30-90 seconds in length, with a written script of around 200 words or less.  

To craft an explainer video gather information from the startups that are doing it right. 

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Here is a list of 25 fabulous explainers’ videos across a wide variety of industries that should get you inspired.

1. Trukker Technologies

Trukker is the most efficient Digital Freight Network that integrates demand and supply for land freight services. Trukker uses AI/ML technology to simplify road freight and logistics operations.

The visuals in the explainer video give an insight into the company’s function and its user-friendly interface. There is no voiceover but the video grabs you with its engaging visuals and graphics.

2. Ekar

Ekar is Middle-east’s first self-drive mobility company. It provides users a network of thousands of car-share and subscription leasing vehicles in its app.

Ekar’s explainer video has no voiceover but the attractive visuals, text animations, and the display of to-the-point information is what Ekar got right to make it to the list.

3.Lucky Egypt

Lucky is a go-to mobile app and website for instant discounts and free cashback on all purchases. Lucky offers online and in-store discounts, cashback, and mobile recharge with just a few clicks.

Lucky’s explainer video is plainly explaining the companies purpose and its benefits. With bright contrast of colors and exhibit of its app with a piece of engaging background music, one can easily understand the message.

4. Adzily

Adzily is the first DOOH network focused on audience & targeting. Adzily is the first indoor advertising platform in MENA.

A very short and to-the-point explainer video. They swiftly blended the figures into the video showcasing their user base and the reason to use its services. This 50-second explainer video is a complete package to understand their platform. 

5. CarSwitch

Carswitch is a car sale platform that took the entire process of selling a car from the hands of the seller & buyer to its technologically advanced platform. 

This 90-seconds explainer video displayed the entire interface of its platform in a simple and subtle way. The video had no voiceover but the use of sober colors and text animations and a piece of soothing background music made this video top notch.

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6. Liwwa

Liwwa is a financial service platform that funds businesses in Jordan and Egypt.

This 30-second explainer video had everything that an explainer video demands!! From amazing graphics to engaging motions. This video paraded the entire process and function of its services and insight into how the company works. 


7. Seez

Seez is a tech startup that developed the sees app. Its used AI/ML technology to facilitate and automate the car shopping process.  

The Seez app offers a smart search engine for online car listings, as well as tools and services that make car shopping easier, faster, and more efficient.

They created a simple video with motion graphics and text animations with no voiceovers. This video explains how to use the platform effectively to get the best car.  

8. Foodics

Foodics offers a cloud-based all-in-one restaurant management system. It provides high-tech solutions and real-time management to restaurants.

This explainer video creatively played with real-time images. This video efficiently explained everything from user’s pain points to how to effectively use the platform to get the best out of your restaurant business. 

This explainer video creatively played with real-time images. This video efficiently explained everything from user’s pain points to how to effectively use the platform to get the best out of your restaurant business. 

9. Medicus AI

Medicus is an AI-based platform that converts medical reports into an interactive experience that helps users understand their medical reports in a personalized, easy-to-understand, and visual way.

This 90-second Medicus explainer video showcased how effective their platform is in understanding all complicated medical reports. 

They used 2D characters, with amazing graphics and they also included a relatable scenario showing the problems and the solution.

 Good Work Medicus!!

10. Eat App

Eat App is a leading restaurant reservation and table management platform. 

This startup video explained the working of its platform displaying the user interface with a simple voiceover. Playing simple is what made them to this list!

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11. Toters

Toters is a platform that delivers goods from groceries to restaurant orders.

This explainer video had a touch of humor and puns that made the video engaging. Toters were successful in showcasing their services in an entertaining way with added humor. 

Kudus to Totters!!

12. Hakbah

 Hakbah is a fintech startup specializing in alternative saving and Savings Groups.

Hakbah explainer video had a bright selection and colors and graphics that kept us engaging. With voiceover and impressive background music one can easily understand the functioning of the startup.

13. Unifonic

It is a platform that helps company’s to engage with customers effortlessly across multiple channels: SMS, voice, email, etc.

They created a simple video with 2D characters with impressive graphics and great color combination with a voiceover that demonstrate the functioning of the company and also discussed the pain points of the user to gain trust. 

Amazing work there!

14. Instabug

It is a platform that delivers Real-Time Contextual Insights; empowering mobile teams to accelerate their workflow and release with confidence.

This startup explainer video displayed the entire function of their platform and how a user can benefit from its services. 

15. Tap Payment

It is a platform that makes online payment easy, quick, and secure for businesses.

Tap Payments created a simple and easy-to-understand video that focuses on every step a business goes through and how Tap Payments is a perfect finance solution. 

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Vezeeta is an online healthcare platform that serves patients in every step of their healthcare journey through data and knowledge. 

Vezeeta’s explainer video starts with a person having a bad headache to has a sweet transition where Veezeta has the solution.

Veezeta nailed in showing that it has a solution for almost all healthcare issues with a simple voiceover.

17. Mumzworld

Mumzworld is an e-commerce platform that caters to mothers, babies, and children.

This short explainer video directly connects with the mothers out there. 

The video had a joyful voiceover explaining how the eCommerce platform will cater to the needs of every mother in this time of crisis.

18. Ziwo

ZIWO is an Omnichannel Cloud Contact Center Software (CCAAS) that provides a solution for companies to talk to their clients over the Phone, WhatsApp, SMS, etc.

This startup explainer video had 2D characters and graphics which were engaging. This startup video swiftly managed to show the problems and the solutions it brings to the table. 

19. Amal Glass

It is a company that brings smart services for blind and visually impaired people.

This explainer video showed real-time images of the products with a demonstration of how the products actually work and also discussing their benefits. 

This video shows how transparent the company is with its product to gain people trust.

20. Aumet

Aumet is a B2B online platform that sells medical products and supports healthcare companies.

This startup explainer video has very engaging background music with an interesting graphic and subtle color combination all of that with the information on what the company does. 

This video is a complete package!! 

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21. Careem

Careem is a platform that caters to the needs of everyday life. From booking rides, ordering food, shopping, and paying bills Careem got it covered.

This 30-second explainer video covers all the functions that the company performs. The motion graphics, text animations, voiceover, and the contrast of colors grabs the attention. Careem managed to show why it should be the need of everyday life.

22. Okadoc

Okadoc is a tech company that aims to improve healthcare facilities for patients. 

This startup explainer video showcase how a user can select a doctor from a wide range of specialists and book an appointment and receive remainders.

The explainer video had no voiceover but it connects with the users as it shows the interface of the app with a piece of amazing background music.

23. Drawdeck

Drawdeck is a platform for exciting and affordable wall art.

Drawdecks explainer videos got amazing motion graphics highlighting their product. The text animating and the background music certainly do justice to the video.

24. Matic 

Matic is a platform that provides professional home cleaning service. 

This explainer video connects directly to the homemakers around the globe. The video managed to show the pain points of the user in a sarcastic way and nailed it.


UDENZ provides Quick Appointments using the shout feature to Find Nearby Dentists using AI Technologies.

This explainer video managed to play swiftly with the graphics and text animations while speaking the core message. The video has no voiceover but the display of facts and figures definitely caught the eye.

Learn from Video Marketing experts


It is crucial to understand the pain points of your target audience and the central message before jumping into an explainer video. 

The explainer video should draw the audience to anticipate why they need your product or service, and compel them to move further down the funnel.

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Our Selection Criteria for Startup Explainer Videos

CreativityWell written script Entertaining/ InterestingClear and simple explanationMusic choiceProperly defined CTAEngagement

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