India has two new unicorns! Automobile classifieds platform CarDekho raised $250 million, entering the unicorn club with a valuation of $1.2 billion. This is the …
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What is Information Design + How It Can Help You as a Marketer
Think about the last time you flipped through a confusing instruction manual. Where does that piece go? How do these parts fit together? If the …
This Kunal Shah-backed cashback and rewards startup wants to ‘nudge’ 400M online shoppers from Bharat
HappyCredit Co-founders Jitendra Kumar and Ashish Virmani have known each from their Simplilearn days. Jitendra, whose last role was ‘Co-founder and CTO at Simplilearn’ and …
38 Account-Based Marketing Stats to Know in 2021
As marketers, we become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what …
What is the inbound marketing funnel? (+ examples)
Buyers today are more equipped than ever with information readily available at their fingertips. Technology provides us with an infinite amount of data. And since …
Why brands need to explore digital printing to supercharge their packaging
These days, product packaging is more than simply a layer of security for items; it’’ s an important marketing tool that supports branding, stresses the …
How to Optimize Landing Pages to Maximize Pay-Per-Call Conversions
It’’ s the middle of the night and all of an abrupt: drip, drip, hellip &drip; You clean your face and peer through the darkness …
18 months and counting – pandemic resilience insights from authors at the Bangalore Business LitFest 2021
The seventh annual Bangalore Business Literature Festival (BBLF) will be held entirely online this year, due to the coronavirus pandemic. As festival media partner, see …
Your Essential UX Checklist
You can develop an item unlike anything on the marketplace, provide the most competitive rates in the area, or provide best-in-class customer care—– however eventually, …
Sales Prospecting: 26 Tips, Techniques, & Tools to Succeed
Imagine the following: You’re talking to a random stranger, but they keep looking at their watch. They’re clearly not listening, and when the conversation is …