Publishers growing their material studios in the last couple of years have actually needed to develop their work procedures and margins to keep it financially …
Tag: media
Flipboard is premiering its first co-branded podcast series with Digital Trends
Flipboard, best understood for dispersing publishers’ ’ short articles on its platform, is debuting its very first co-branded podcast series with tech publisher Digital Trends. …
How culture media brand Dazed is using TikTok
The younger-skewing and quickly growing audience on TikTok has actually captured the attention of culture publication Dazed. The youth publisher is introducing a confirmed account …
How French newspaper Le Figaro finds value in more casual readers
Like other publishers with membership designs, French paper Le Figaro is attempting to find out how to stabilize brand-new consumer acquisition with retention. To do …
Why Digital Media is Killing TV Advertising
In 2018, research study carried out by the Leichtman Research Group discovered that 78% of families still view standard satellite or cable . Looking at …
Snap turns to search giant Baidu to court Chinese advertisers
Two years have passed since Snap Inc first struck a deal with Baidu that authorized China’s largest search engine to be a reseller of Snapchat …
5 Skills Every Social Media Marketer Needs to Have on Their Resume
There are many jobs that have been created thanks to the explosion of social media. One of the biggest jobs is social media marketing. This …
‘Hard to justify investing resources’: Publishers still cautious on IGTV efforts with lack of ads
One year in, Instagram’’ s imagine being a go-to source for long-form video is off to a sluggish start. A range of leading publishers have …
Hearst’s latest digital subs foray is $100 per year exercise videos
Hearst is continuing its relocate to discover digital membership profits in spin-off items with a brand-new streaming video service using access to 35 hours’ ’ …
Q2 Wrap-Up: Top Changes & What’s Ahead For Marketers
We’ve made it through the second quarter of 2019, one filled with many important B2B marketing changes and several unexpected twists and turns that will …