Launched in 2014, StoryBites is a weekly feature from YourStory, featuring notable quotable quotes in our articles of this past week (see the previous edition …
Tag: customer
How MandM Direct and Samsung used first-party data and automation to strengthen customer relationships
As the digital ad industry prepares to say goodbye to third-party cookies, brands will need to reconsider how they target and engage with consumers. According …
The Ultimate Guide to Database Marketing
No matter what your product or service is, you require to get in front of prospective clients in order to make the sale. Lots of …
How Scripbox shapes its content marketing strategy in the fintech space
Scripbox is India’s leading digital wealth management service and is recognised for creating simple and elegant user experiences in a complex domain. Scripbox uses proprietary …
[Product Roadmap] How Amazon, Mastercard-backed ToneTag uses audio technology to ensure payments even with a feature phone
In India, it isn’t uncommon to receive candy in lieu of small change at small retail outlets. This practice was something Kumar Abhishek, who had …
Customer journey optimisation and smart martech: Where to start?
Optimising consumer journeys includes an increasing quantity of interconnected martech and information, especially where artificial intelligence is included. On a current Econsultancy webinar, editor Ben …
How artificial intelligence and data analytics can help businesses thrive
Amid the continuous interruption from not likely rivals and modifications in the market taking place in faster and much shorter cycles, time to market is …
A day in the life of… Tommy Kelly, CEO of eShopWorld
Please describe your job: What do you do? As CEO of eShopWorld (ESW), I have a diverse role. Due to the nature of our business, …
Improve Customer Experience in 3 Steps, No Matter Your Budget or Title
How important is customer experience in your organization? Most executives now consider customer experience a priority, but so many of them are still not ready …
How customer journey mapping can help you acquire and retain customers
Customers play all sorts of functions in company , so it'&#x 27; s not a surprise that companies are usually approaching a customer-centric design. As …