Felicia Delveccio, Director, Digital Media at DAC. Every day, paid search online marketers are establishing methods, handling projects, interacting with stakeholders and enhancing for ever-better …
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Automation layering: How PPC pros retain control when automation takes over
The PPC track at SMX Advanced began with a keynote by Ginny Marvin where she thought about the future of a market where automation is …
Google tests showing weekly site visits in automated ad extension
Google has numerous kinds of automated extensions that can show in search advertisements — — seller rankings, call extensions, vibrant sitelinks, and so on. It’s …
3 key tenets of successful full funnel search
In my very first post on complete funnel search , I made the case that a lot of paid search programs focus a great deal …
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
We all know automation is dramatically changing the way we approach PPC. From setting up to managing and optimizing campaigns, our roles are evolving. In …
Google is expanding when it shows ads to ‘people in targeted locations’
Google has actually been silently presenting a modification to the area targeting alternatives in Google Ads. The modification was very first found in display screen …
What happens post-conversion? It’s time we figure it out, together
Now that I’’ ve had time to completely absorb HeroConf 2019, there was one primary style: what occurs post-conversion. When a space of session guests …