Podcast awareness and listening continue to increase in the United States, driven by a surge in brand-new podcast programs, the pandemic, and customer adoption of “ wise speakers ” like Amazon Echo and Google Home gadgets.
This research study is now in its 23rd year and is extensively considered the finest research study on audio routines and podcasting offered anywhere. I highly motivate you to download the whole research study (no charge) as it includes significantly more insights than I’ve summed up here.
Note that this research study surveyed Americans 12 years of age and older.
.78% of Americans are Now Familiar with Podcasting.
This is roughly 222 million individuals and a boost of 10 million in one year —– a 4.72% boost.
.57% of Americans Have Listened to a Podcast.
This is up from 55% in 2020 and 51% in 2019. This suggests that approximately three-quarters of individuals who recognize with podcasts have in fact listened to one.
.Podcast Listeners Have Grown 29.5% in 3 Years.
In 2018, 44% of Americans 12 or older had actually listened to a podcast, compared to 57% in 2021.
.41% of Americans Listen to Podcasts Monthly.
In 2021, 116 million individuals listen to a podcast monthly.
.Month-to-month Podcast Listeners Have Grown 61.5% in 3 Years.
In 2018, 26% of Americans 12 or older listened to podcasts monthly, compared to 41% in 2021.
.Majority of Americans Ages 12-34 Listen to Podcasts Monthly.
As of 2021, 56% of all Americans, 12-34, listen to a minimum of one podcast monthly, compared to 49% in 2020.
.Regular Monthly Podcast Listening Growing Fastest Among Older Americans.
From 2020 to 2021, the portion of Americans ages 55+ who listen to podcasts monthly increased by 18%. At present, more than one-quarter of all 55+ customers in the United States are listening to podcasts a month.
.Every week, More Americans Listen to Podcasts Than Have Netflix Accounts.
In 2021, 28% or 80 million Americans are weekly podcast listeners. There are now 10 million more weekly podcast listeners than the 69 million Netflix account owners in the U.S. This might show the start of a shift from video to audio media.
.Weekly Podcast Listeners Tune in approximately 8 Podcasts weekly.
On average, podcast fans listen to 8 podcasts throughout the course of a week. This average is manipulated rather, nevertheless, by hard-core podcast enthusiasts. 40% of weekly podcast listeners take in 1-3 podcasts weekly, however 19% listen to 11 or more podcasts! In general, more listeners are listening to more podcasts weekly as compared to 2020 in which 51% of listeners listened to just 1-3 podcasts each week.
.Nearly a Quarter More Americans Now Have “Smart Speakers” in Their Homes.
Led by Amazon, development in wise speaker ownership has actually been considerable. Smart speaker ownership in general increased by 22% in between 2020 and 2021. This boost in clever speakers is providing owners more chances to listen to podcasts in the house. As the pandemic continues, sales for at-home home entertainment gadgets like wise speakers increased from in 2015.
Podcasting has actually ended up being a strong kind of media in the United States with listenership increasing in all age and the variety of listeners likewise increasing. Listeners likewise take in more podcasts than ever prior to potentially due to the requirement for at-home home entertainment throughout the pandemic. Podcasts have actually ended up being an essential part of media today.
Podcast listening is continuing to skyrocket. These 2021 podcast data showed that we are not yet at “peak podcast”, a minimum of in regards to usage. Please do download all of The Infinite Dial from Edison Research and Triton Digital, as there are much more charts and data worth your attention.
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