How to Use Data to Make Your Video Marketing More Strategic

86% of online marketers are utilizing some kind of measurement of video marketing efficiency, according to a current video market research report . The problem is, merely gathering your video statistics doesn’’ t equate straight to getting the most out of your marketing videos .

The magic depend on what you make with that information as soon as you’’ ve gathered it. Are you able to evaluate it in such a method that you can comprehend if you’’ re driving genuine outcomes with video? Are you utilizing it to assist future projects? And in fact, are you even gathering the best video information to start with?

Depending on what you gather and how you utilize it, your video information can either be as indiscernible as a huge, great void, or as clear as a freshwater lake at daybreak.

Don’’ t Let Your Video Fall into the Black Hole

Video Black Hole Maybe you published a video that your group virtually bank on as a high entertainer. In truth, it’’ s sinking rather rapidly. Or perhaps it’’ s simply the reverse: the video is the star of your material program, unbeknownst to you, so you sanctuary’’ t been offering it the love and attention it should have (sort of like that gerbil you had in 3rd grade). Its capacity is failing, and you’’ re losing out on leads, consumers, and flat out sales.

If wrangled properly, however, video information can supply an extensive check out audience habits; much deeper than any other content medium. No ebook, blog site, or whitepaper post analytics reveal you just how much of your material your audience is taking in, if they’’ ve avoided uninteresting areas, or if they’’ ve re-read well-written paragraphs over and over till sundown.

With video you can see this kind of habits. Not just that –– you can do something about it!


Capturing and examining your video engagement information permits you to determine videos that are underperforming and determine methods to make your videos much better . Or reveal concealed video gems and provide the spotlight they are worthy of.

There’’ s a lot to learn more about and a lot to be gotten from video marketing analytics, which is why we’’ re making it easier for you:

Learn How to Make the Most of Your Video Data

Unleash the power of video analytics this Thursday, November 20th in a data-driven webinar with Kristen Connell, Director of Digital Marketing at Deltek; Amanda Batista, Content Marketing Manager at Oracle; and our own Joe Gelata, Director of Demand Generation at Vidyard.

Video Data Webinar

In this webinar , you’’ ll see:

Real video marketing projects, objectives, and resultsThe advantages Deltek is understanding by feeding video information straight into their Eloqua circumstances and private contact records.Why you ought to focus on video marketing AND engagement dataAnd much, a lot more!

So take a peak –– whatcha waitin’ ’ for?!

Data-driven Webinar

The post How to Use Data to Make Your Video Marketing More Strategic appeared initially on Vidyard .

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