How to Add Landing Page Services to Your Agency Offering (and Price Them)

 Add and Price Landing Page Services

As a firm owner, growing your earnings per account has a substantial effect on your bottom line. The obstacle is doing this while likewise producing significant ROI upgrades for your customers. You wish to knock their socks off and extend customer life times, sure, however that indicates you require to make every dollar they invest do two times the work.

That’’ s a hard ask. A lot of firm time( and energy) gets invested enhancing traffic to the top of the funnel, however you can squeeze just so much out of it. Where’’ s the next finest location to record some low hanging fruit for the customer?

By providing landing page and conversion optimization services, you can develop wicked brand-new development chances for both you and your customers.

According to Jonathan Naccache of Montreal’’ s Webistry , using landing page services let them speed up customer success:


It was a really natural choice that was substantiated of need. Enhancing on the ad/campaign level simply isn’’ t enough nowadays, particularly when you’’ re handling big advertisement invests. We just required to press the limits for our consumers’ ’ success, and this was the very best thing.

As Webistry understand well , landing pages let you provide more mileage out of your existing projects and advertisement invest, something that the customer might not have actually formerly thought about to be even possible.

.Why Landing Page Services Are Your Next Win.

A 2017 research study from SoDA and Forrester asked companies which techniques would have the most substantial effect over the next 2-3 years. Skill took the leading area, a tremendous 47% stated that ““ establishing brand-new services/capabilities” ” is essential to their development.

 SoDA and Forrester study results revealing brand-new services/capabilities at 47%Extending your menu of offerings can have substantial impact on your firm’s development (through Databox ).

And, more significantly, their customers concur. This year, Hanapin Marketing’’ s State of PPC report asked brand names what they wanted firms did much better. 41% of them stated ““ Innovative Techniques” ”( as in, “ is my company utilizing the right tools or platforms? ”-RRB- as their response:

.  41% of brand names informed Hanapin they value development

In short, your customers desire you to be determining brand-new tools and methods that can take their ROI into the stratosphere. That’’ s why offering landing pages and conversion optimization is such a killer chance for digital firms.

.The Benefits of Landing Pages.

While you’’ re accountable for handling high effect projects, frequently you’’ re handcuffed to utilizing pages that put on’’ t transform well, restricting project efficiency. Site traffic winds up checking out, not transforming.

Instead, all of that difficult made—– and, let’s face it, significantly pricey—– traffic ought to be sent out to a devoted landing page concentrated on something and something just: conversion.

Andrew Miller of Workshop Digital puts it by doing this:

If you’’ re not transforming traffic into leads, then you ’ re simply investing increasingly more loan and you’’ re not improving and much better outcomes. You ’ re not getting that intensifying impact that landing pages supply.

When you use landing pages and conversion optimization as a service to your customers, you get control over project possessions. You can rapidly check, enhance, and repeat on projects. And, most notably, you can develop and handle pages without counting on the customer, scoring greater conversion rates with a lower cost-per-lead.

This makes you account development, customer commitment, and shared ROI.

( Is win-win-win a thing? Since it needs to be.)

.What to Offer with Landing Page Services.

There are 2 parts to this brand-new service: constructing high-converting landing pages and conversion optimization.

The very first is landing page production. This is the main service, complementary to the top of funnel projects that you’’ re currently running’. You ’ ll be using the capability to get more leads and sales from the exact same projects—– and the very same invest—– due to the fact that landing pages transform much better than a site.

Landing pages enable you to much better match your material and contact us to action to the advertisements you’’ re running, and they remove extraneous links and other diversions that puzzle your potential clients. With a drag-and-drop home builder like Unbounce, you can likewise develop them a lot more rapidly than pages on a conventional site.

But do they work? You betcha. Unbounce’’ s most current analysis discovered that landing pages transform typically 65% much better than sites.

 Sending traffic to a homepage does not make good sense

The 2nd service you’’ ll deal is conversion optimization. This is a value-add or upsell to landing page production that offers continuous gains. A/B screening is the fundamental function here, permitting you to continue evaluating various variations of the landing page to produce much better and much better conversion rates for your customers.

Try out various headings or copy, swap out the hero image, fine-tune the deal, disrobe lead gen types, and more. You can utilize Unbounce’’ s Test Centre to collect all the info you require to make clever choices based upon information rather of your gut (or your customers’ ’ impulses ).


If a landing page produces instant outcomes, conversion optimization lets you reveal your customers a wonderful ROI chart that patterns ever up.

It’’ s a vital tool in recording and keeping customers.

.EDITOR’S NOTE. Wish to see conversion optimization in action? Check out how ConversionLab’’ s Rolf Inge Holden (aka Finge) provides incredible outcomes to customers by running extensive experiments utilizing Unbounce’’ s Dynamic Text Replacement.How to Prove the Value of This Service.

Keep in mind that your customers might not even understand you can do all this for them. (It can appear a little like magic that method.) In spite of the worth, the pitch on these brand-new services can come with a typical objection:

” What about the site I currently invested countless dollars on? Why would you construct a brand-new page and test that when I currently have a site?” ”


To which the reply might be, ““ Do you understand how well your site is transforming compared to your rivals? Are you able to quickly upgrade your site which conversion rate without devoting designer or IT resources?” ”


But informing them about these services is insufficient. You require to reveal them where they have an issue and what you can do about it. Here are 2 suggestions to assist you do simply that:

.Utilize our landing page analyzer to reveal them how that site or existing traffic location is carrying out throughout 9 classifications. The report will provide individualized, actionable methods to increase conversion. (Send the report to yourself initially, then compose them a different e-mail consisting of the report to reveal you’’ ve done your research and use the suggestions as a service.).Consist of one A/B test totally free with the very first landing page you construct them. At the end of the very first reporting duration, reveal them that you ran traffic to 2 landing page versions (A and B), reveal them the winner, and inform them why that alternative modified much better. Deal to continue conversion optimization services geared up with these outcomes.

How do your customers stack up?Download the Unbounce Conversion Benchmark Report to see how your customers’ landing pages are carrying out compared to rivals in their markets. It’s a fantastic method to show the worth of your services (and reveal you’ve done your research). var eventMethod= window.addEventListener?” addEventListener”:” attachEvent”, eventer= window [eventMethod], messageEvent=” attachEvent”== eventMethod?” onmessage”:” message”, estop=! 1; eventer( messageEvent, function( e) ,! 1); By entering your e-mail, you grant get other resources to assist you enhance your conversion rates.

What Kind of Agencies Should Consider Doing This, Specifically?This sounds terrific and all, however is it right for my company?

If you’’ re a PPC, SEO, or’social store, you ’ re well placed to use landing page and conversion optimization services. Your customers trust you to assist them improve project efficiency, and a big part of that formula is enhancing conversion.

Landing page services fit that objective wonderfully since they assist you get more out of that targeted top of funnel traffic you’’ re producing– without increasing advertisement invest.


If you accommodate ecommerce customers, landing pages assist you rapidly test brand-new item or company concepts pre-launch , deal restricted time or seasonal projects, target specific places, demographics, or social channels , and construct pages quick without depending on a designer or the limitations of their online shop home builder.

.Well, who should be carrying out these services at my firm?

That depends upon the size of your firm and how you’’ re structured, however Unbounce was established on the concept that online marketers must have the ability to check and construct custom-made landing pages without the requirement for IT or devs.

Using Unbounce, you can quickly match your customers’ ’ brand name and get their landing page up and running without encountering designer obstructions. In a perfect world, the individual (or individuals) at your company closest to the customer’’ s service and worth proposal need to preferably develop the landing page. We’’ ve developed our tool with that in mind.

.How Should I Charge for Landing Page Services?

We’’ ve seen our firm consumers come at this in a range of methods, each with effective outcomes, however there are 2 typical methods to charge your customers. To choose, you’’ ll wish to comprehend the degree of the services you wish to use. The design you utilize will likewise depend on the kinds of customers you’’ re dealing with, and whether you want to think about landing page management a staple service retainer or an add-on.

.Charge on a per landing page basis.

If your customer is brand-new to the landing page video game (or doesn’’ t need more than a couple of landing pages) charging on a per page basis makes good sense.

However, not all landing pages are developed equivalent.

If your customer wishes to run customized types, incorporate with other tools like a CRM or marketing automation, or include custom-made scripts, that’’ s going to require time. ’we ’ ve seen companies charge anywhere from $200-2,000 per landing page depending on the intricacy, time to construct, and include ons.

.Consist of Unbounce service in your retainer cost.

For firms that deal with a retainer design, a typical practice is to include the firm costs for Unbounce into your preliminary retainer. In order to do this efficiently, you’’ ll requirement to identify the level of service that you can develop into your flat rate. Do this without underestimating any customized work you may have to do. You might or might pass by to include Unbounce as a line product.

Webistry , for example, charges flat rates for their landing pages that differs based upon whether it’’ s for list building or ecomm, the length of the page, and any extra performance required. For conversion optimization, it differs depending upon the A/B screening requirements, month-to-month traffic, and the variety of projects.

Regardless of your approachMethod determining figuring out level of service required needed must constantlyInitially (by means of Hal Gatewood on Unsplash )Get your customer their own Unbounce account.

If your customer reveals a desire to have control and ownership over the possessions you’’ re producing for them or faces internal security problems that need them to be the account owners, then getting them their own account makes one of the most sense. If your customer chooses to leave you and desires to move their landing pages to a brand-new account, this choice is likewise clever.

If you’’ re part of our Partner Program, you can use your customer a complimentary trial in addition to 20 %off their very first 3 months with Unbounce. In turn, you’’ ll make 20 % of the repeating profits for the life time of the customer, as long as they’’ re a client of Unbounce. You can find out more about ending up being a Partner here . We ’ ve made it simple.

. Capture New Opportunities with Landing Pages.

When it pertains to your firm company, increasing retention– and growing your earnings– is made through providing much better project efficiency to your customers.


This is tough to do well when their site doesn ’ t transform well, however landing pages let you drive traffic to a location created particularly for conversion. And when you include Unbounce landing pages to your menu of services, you ’ re likewise including conversion optimization, page style, user experience, project analytics, and advancement abilities– all without requiring a designer or designer.


Naccache concurs:


We had the ability to display without a doubt the lift in efficiency for our clients. It took place right away and with information to back all of it up. This cause much better retention rates and more powerful retainers. More so, it distinguished us from our rivals.


We were geared up to speak about enhancing the whole consumer journey and raised points/strategies that stimulated the possibility client ’ s interest. Doing so likewise suggested an extra stream of earnings, which can ’ t be neglected.


For your customers, these services are an engaging brand-new chance to increase the ROI on the projects you ’ re currently running for them. And for you, it ’ s an opportunity to impress, keep customers longer, and grow your company.


Feel totally free to ask me any concerns you have in the remarks, or chat with an Unbounce company professional to get more information about how wecan assist you make it occur.


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