Global Organizations Turn to Video to Drive Marketing, Sales, and Employee Engagement in the Digital Age

As organisations increase financial investments in digital interactions, online occasions, and remote work policies, groups are relying on online video to power discussions with workers, clients, and potential customers.

KITCHENER, Ontario –– April 21, 2020 –– Organizations around the world are welcoming online video as a more engaging and individual method to engage their audiences in a significantly digital organisation world. Worldwide companies, consisting of Ceridian , HubSpot , and Zycus , have actually relied on video to power marketing projects, speed up sales offers, assistance consumer interactions, and share crucial business details rapidly and safely. By incorporating video into every action of business, these companies are opening brand-new earnings capacity while making video production and releasing a core part of their business culture–– a vital proficiency for the future of company.

““ Today, services are relying a growing number of on digital channels to interact with potential customers, workers, associates and clients. Standard in person interactions are ending up being less typical, and numerous in-personal occasions and events have actually transferred to virtual online formats that cover a worldwide scale,” ” states Ashish Agarwal, Head of Digital Marketing and Strategy at Zycus. ““ To fulfill the requirements of the contemporary market, lots of online marketers and sales associates have actually relied on video since it scales, includes character to any message, and is far easier, appealing, and remarkable than text-based options.””


While video is now frequently utilized for social networks marketing and worker training, business such as Ceridian, HubSpot, and Zycus are leveraging Vidyard ’’ s business video platform and individual video messaging tools to make video a pillar of their more comprehensive marketing, sales, and worker engagement programs:

Ceridian , a worldwide human capital management innovation business, utilizes video to produce effective, individual, and impactful client connections. HubSpot , a leading development platform, viewed as video in sales spread out like wildfire throughout their company, with the medium now driving 4x more scheduled conferences than other sales strategies. Zycus , a leading international supplier of procurement efficiency services, gets one of the most out of their video financial investments by creating higher-quality leads, closing more sales offers, and enhancing the worth of internal interactions..

Ceridian: How This HR Tech Leader Became a Video-Enabled Business

At Ceridian, video plays a seriously crucial function in the method they approach, engage and support their consumers.

When Andrei Vexler, Director of Video Marketing, signed up with Ceridian and found that he might connect Vidyard into Salesforce , he understood video might favorably affect the method Ceridian’’ s marketing and sales groups worked. There was a substantial advantage to understanding precisely what videos their potential customers were enjoying, when, and for the length of time. And having video material in one location, versus hosted on numerous platforms, made it simpler to handle and to catch the specific metrics that they required.

Ceridian’’ s marketing and sales groups utilize video to produce effective, impactful and individual consumer connections. With the assistance of Vidyard, Ceridian has actually discovered its video ‘‘ delighted location ’ with groups utilizing video to support every action of the purchaser’’ s journey. Read more about Ceridian’’ s story.


HubSpot: Drives Global Sales Performance by Embracing Personal Video

HubSpot was established on the concept of “incoming,” the idea that individuals do not wish to be disrupted by online marketers or bugged by salesmen—– they wish to be assisted.

Back in 2017, sales associate Adam Rataj was the very first individual at HubSpot to find the power of video for sales. Rather of getting on a call with a client to ask a concern or scheduling a virtual conference to do a fast demonstration, he just taped a brief video to flaunt a function or show a job. Within 6 months, the advantages of including video to prospecting efforts spread out like wildfire throughout their company. When HubSpot associates integrated individual video into the mix, the ratio of videos sent out to conferences scheduled was 6%. That’’ s 4x greater than all other activities integrated.

Today, the HubSpot group relies thoroughly on video to power their whole company. They’’ ve woven video throughout their site and blog site to plainly discuss intricate concepts, focused on video as an effective method to share their client stories, and moved to video-based training and finding out programs to get the best details into the right-hand men. Video comprises a huge part of HubSpot’’ s occasions technique, too. Lots of occasions are now being hosted practically by means of video, and video-recorded sessions of their INBOUND material has actually been provided online.

In 2018, HubSpot even partnered with Vidyard to introduce HubSpot Video due to the fact that they saw an amazing chance in the method they might provide a fully-integrated video option to HubSpot’’ s marketing, sales, and service clients. Watch the video case research study and learn more about HubSpot ’ s story &.


Zycus: Drives Quality Leads and 6.6 x ROI with Video

. When it came to engaging with potential customers, #ppppp> Early to welcome video, Zycus ’ marketing group has actually long comprehended the power of the medium.They had actually been hectic publishing on-demand webinars, executive interviews, and item demonstrations to YouTube. The issue was, while their YouTube-hosted videos were creating countless views each, their marketing group couldn ’ t capture those leads. A lot more unpleasant, visitors seeing Zycus YouTube channel were being provided an unassociated( or even worse, a rival ’ s) video.


Ashish Agarwal, Head of Digital Marketing and Strategy for Zycus, saw the advantages to transferring to a video-hosting platform like Vidyard.


“ With no ingrained call to action( CTAs) on our YouTube video material, and no chance to record or track those leads , we wereletting“potential customers slip through our fingers. We were not able to manage the procedure, ” Agarwal states. “ Since relocating to Vidyard, now we get the most out of our video financial investments so that we can produce higher-quality leads, close more “sales offers, and recognize greater ROI. ”


Inspired by their marketing groups ’ success utilizing Vidyard, numerous other groups have actually gotten on board and now utilize video to interact better with their potential customers, consumers, associates, and partners. Zycus has actually discovered that whenever they utilized a video in a project, they experienced a 6.6 x ROI( expense of video invest vs. size of sales chance ). Read more about the Zycus client story .


To discover more about how Vidyard ’ s business&video platform can power video throughout any company with a service that ’ s protected, scalable, and developed for service, go to:’

About Vidyard


Vidyard is the video platform for organisation that assists companies drive more income through the usage of online video. Surpassing video hosting and management, Vidyard assists services drive higher engagement in their video material, track the watching activities of each private audience, and turn those views into action. Worldwide leaders such as Honeywell, LinkedIn, Citibank and Sharp count on Vidyard to power their video material methods and turn audiences into clients.



Media Contact:


Sandy Pell, Head of Corporate Communications, Vidyard


The post Global Organizations Turn to Video to Drive Marketing, Sales, and Employee Engagement in the Digital Age appeared initially on Vidyard .

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