Clix Marketing Blog’s #PPC News & Views: Friday, December 21, 2018

Happy Friday, good friends, and welcome to today’s edition of the Clix Marketing Blog’s PPC News &&Views!

.From the Experts.WordStream.

The Pros &&Cons of Every Automated Bidding Strategy in Google : Clix’s own, Michelle Morgan concludes a series with a post that should not be missed out on by everybody questioning whether to automate their Google Ads bidding.

.Social Network Examiner.

How to Measure Your Facebook Return on Advertisement Spend : As you finish up your year-end reports and make changes to next year’s method, this post describes how to properly report on Facebook advertisement efficiency and determine your return on advertisement invest.


Instagram Advertisement Spend  ⬆ 177% + Benchmarks for CPC, CPM, &&CTR : If Shopping in Stories wasn’t enough, they are exceeding other social platforms with need (and worth!). Take a look at this analysis – – the mean CPC was the most affordable on record.

.Marketing Land.

NYT report on Facebook’’ s information offers won ’ t sway marketers, state media purchasers : Our Director of Client Services weighed in on the unfavorable press around personal privacy scandals. ““ As long as Facebook Ads continue to carry out well for business, they’’ ll keep their marketing spending plans in location,” mentioned Michelle Morgan. Capture the complete analysis in this post.

.Online Search Engine Land.

Remarketing methods can reduce post-holiday waste, here’’ s how : Four thoughtful strategies are laid out in this piece for “upcycling traffic for other vacations and supporting one-time purchasers into patriots.” Required another factor to have a look at this post? The creative variation of ‘‘ Twas the Night Before Christmas for PPC.

.CPC Strategy.

10 Changes that Impacted Amazon Advertisers in 2018 : Pour a 2nd cup of coffee and capture up on the updates from the powerhouse this year. From rebranding of functions to the intro of attribution — — it was a whirlwind of modification (and chance)!


Has Google Completely Removed the Human Element From PPC Management ? Is automation eliminating the human component? Obviously not. Strategic thinking can never ever be duplicated.

.From the Engines.Pinterest.

Quick suggestions: Two actions to assist you utilize the Pinterest Tag better


December Highlights in Facebook Business News

.Bing Ads.

Useful modifications to your Share of Voice columns

.From the Clix Team.

The BIG List: Digital Marketing Conferences in 2019 by Kerri Bonner. 5 Steps to Take When PPC Conversions Are Down by Tim Jensen 1,000+ Kids YouTube Channels to Exclude From Your Video Campaigns by Joe Martinez

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