ClickFunnels vs GrooveFunnels: Things are Changing (2021 Edition)

Sales funnels help you have well-nurtured leads and loyal customers who feel like they can’t function without your products and services. Your sales flow is always ‘on’ as long as a well-crafted sales funnel is used.

Building sales funnels is an uphill battle if you don’t get an end-to-end sales funnel builder. ClickFunnels and GrooveFunnels are designed to give you high-converting sales funnels.

While there are other landing page tools like Wix, Buiderall(review), or Karta(review), they don’t have marketing progress in these two powerhouses.

Any experienced marketer has heard of ClickFunnels’ Russel Brunson. He’s considered one of the most brilliant marketers in the world.

ClickFunnels promises to help you convert even ice-cold traffic to sales. It helps you create fast-loading sales funnels and landing pages without paying a fortune to web designers.

GrooveFunnels has also been developed by trendsetters in the marketing world. Mike Filsaime is credited for Butterfly Marketing, WebinarJam, and Kartra.

Groove is more than just a sales funnel software. It sorts you out with funnels, websites, landing pages, marketing campaigns, membership sites, and webinar/ video hosting solutions.

ClickFunnels and GrooveFunnels are top of the food chain funnel-building software. Without a doubt, they are effective in online sales and incredibly robust.

Today, we’ll do an in-depth review of these two giants. You’re going to enjoy this. So let’s get down to business.

What do we like about ClickFunnels over GrooveFunnels?

It has been the best sales funnel builder since its inception in 2015. Their sales funnels are optimized to convert your traffic to sales whether you’re selling digital or physical products. It is second to none in the market.The upsells and down-sell feature allows you to offer your customers various deals to increase your sales revenue. It gives you a second and third chance to convert your visitors.ClickFunnels allows you to A/B test your sales funnels so you can use better-performing ones optimizing your ROI. You can test every aspect of your sales funnel. From headlines to images, videos, copy, buttons, and so much more.It has an extensive knowledge base so it acts as an educational platform. FunnelFlix is commonly referred to as the ‘Netflix of online marketing’ thanks to its rich knowledge base.

What do we like about GrooveFunnels over ClickFunnels?

It comes with a free lifetime platinum option to new users providing lifetime access to all its products and including future updates.It is also an email service provider (GrooveMail) with a behavioral tagging system that’s very close to ActiveCampaign. You can send your broadcasts, email series, and follow-up emails.No need to use a third-party video hosting solutions like Vimeo and YouTube to host your videos. You’re able to upload videos to your pages using GrooveVideos.They have a digital calendar and helpdesk tools even for their most basic plan.You get a fully functional blog platform thanks to GrooveBlogs allowing you to publish various types of content.Their pages are well optimized to rank high and get organic traffic. This is important for your sales and brand exposure.

Explore ClickFunnels

Explore GrooveFunnels

ClickFunnels vs GrooveFunnels

Funnel features

Nowadays, big-time marketing gurus are pushing online business owners to use sales funnels. They are the magic pills for leads and conversion.

ClickFunnels won’t be a 360 million dollar company if it didn’t have features to back it up. And it’s pretty simple to work with. You have a product you need to sell or promote, a book, software, coaching, webinar, courses, etc.

ClickFunnels has you covered. All you need to do is build a landing page for it and a sales page to sell your products/ services.

ClickFunnels funnel templates

Then let ClickFunnels do all the heavy lifting for you. It has a rich library of ready-to-use sales funnel templates.

From lead capture funnels to membership funnels, product launch funnels, survey funnels, squeeze page funnels, and so much more. You only need to tweak it to meet your needs using the drag and drop editor.

ClickFunnels follow up funnels

You can create autoresponder emails using the Follow-Up-Funnels feature. This feature allows you to segment your email list and send relevant emails at the right time to the right people. And you can manage an unlimited number of subscribers.

If you want to make more money, they have a share funnel feature that allows you to generate a link to your funnel and earn some mullah. If a visitor joins ClickFunnels using your link, you get a 40% commission. It’s passive income at its best.

GrooveFunnels is very much similar to ClickFunnels but with more features hence the hype. GrooveFunnels membership opens doors to a swath of various features that are easy to use.

GrooveFunnels landing pages

Whatever products or services you need to sell, you can do it with GrooveFunnels. They have a pre-built landing page and funnel templates in GroovePages. It works best with bloggers, internet marketers, affiliate marketers, coaches, consultants, eCommerce owners, social media marketers, etc.


It is your complete online sales system. You get to create landing pages with opt-in forms to grow your email list. Then you nurture them through their powerful email automation tool, GrooveMail. It gives you access to behavior tagging and marketing to send hyper-targeted emails to your followers.

You can also sell your high-converting funnels to others and earn passive income if people are impressed with your work. They have increased the commission from 20-40% if anyone joins using your funnel/landing page link.

However, most GrooveFunnel features are still in the development stage so they are still tweaking and improving them.


The user interface is usually a huge determining factor when it comes to customer experience. People love interfaces that are easy to use, fast-loading, intuitive, and responsive.

When it comes to usability, both ClickFunnels and GrooveFunnels are very easy to use.

With ClickFunnels, the interface is clean at a glance, with only three tabs.

ClickFunnels interface

But, when you click on the tabs they are all loaded with features. It can be overwhelming especially when you’re starting out. Good thing their tutorials help you start out with ease.

You don’t need to have any coding skills to create even the sophisticated sales funnels. You get to learn on the go.

With GrooveFunnels, you have quite a modern interface that is optimized for speed. The landing page builder has some quick links to make it easy for you to navigate.

groovefunnels interface

It’s also very easy to use and move around. However, it’s important to note that GrooveFunnels works best with the Chrome browser. It’s a bit sluggish on Firefox.

Also, when it comes to utilizing all the features available in these two landing page builders, you better gear up for a steep learning curve.

It will take a while to master all the features available and how to use them efficiently. But the more you learn, the better you get at converting, ultimately increasing your ROI.

The good news is that there is an in-depth knowledge base on the ins and outs of using these two marketing funnel tools.

Bottomline: Tie. ClickFunnels and GrooveFunnels have been designed to be dummy-proof. They both have an excellent UI making it easy for both beginners and pros to build landing pages with ease.

Drag and drop builder

Today, a drag and drop builder is a critical component for all marketing tools.

ClickFunnels drag and drop builder

With ClickFunnels, you get a robust and well-designed drag-and-drop editor. In less than 10 minutes you can create a high-converting sales funnel. They have ready-to-use funnel templates that are fully customizable.

ClickFunnels funnel templates

The builder allows you to use over 18 elements and widgets to create personalized sales pages. You have access to SMS Sign up, visual font picker, Countdown Timers, surveys, pop-ups, Pricing Tables, Facebook Comments, Progress Bars, among other widgets to help your sales funnels stand out.

ClickFunnels split testing

And you also get to A/B test your pages. You can test the headlines, images, videos, copy, buttons, and so much more.

My only quibble with them is how they’ve designed the drag and drop editor. They can do a better job to give users an intuitive navigation experience.

Over to GrooveFunnels.

GrooveFunnels funnel templates

I have to admit their drag and drop editor is quite easy to navigate and straightforward. It’s got a WYSIWYG editor that’s very similar to the Unbounce landing page builder but much better.

You don’t get the buggy interface that comes with Unbounce requiring you to work with a coder to get the best pages. Also, the available widgets and elements on GrooveFunnels are very much like ClickFunnels.

They have a drag and drop interface that is straightforward even for beginners. You can compare it to the game of blocks we played when we were kids. All you have to do is drag and drop the elements that you need and you’re done.

GrooveFunnels mobile ready pages

It also comes with ready-made funnel templates that you can use to create customized pages. Simply drag and drop any element that you deem fit and you’re done. And the best part is that the pages are mobile and SEO optimized.

But there is no A/B testing feature yet.

Bottomline: ClickFunnels. The two platforms have almost similar drag and drop builders only that ClickFunnels has added the split testing capability. But in terms of design and usability, GrooveFunnels wins.

Selling products

The main goal of a sales funnel builder is to sell products.

Are you running an eCommerce business that sells online courses? Or anything that needs special access?

Well, both platforms allow you to set up membership portals. They allow you to give different levels of access to people on your membership site.

ClickFunnels memberships

ClickFunnels has an inbuilt membership area that you can use to create online courses and monetize your skills and knowledge. But you’ll have to integrate registration forms and the payment gateway page. It’s also not mobile responsive and doesn’t have members interaction tools.

But, you can create sales letters, lead generation pages, one-click upsell and down-sell pages, thank you pages, and so much more. When it comes to selling, they do a great job. Basically, ClickFunnels translates to no stress, fewer headaches, and more sales.

And we can’t forget the built-in shopping cart feature that ensures you can sell your products safely online. You don’t need third-party integrations like SamCart or ThriveCart for this.

GrooveFunnels, on the other hand, is designed after Kajabi(review), a robust online courses and learning management system. You have plenty of tools to help you in customization as well as ensuring members interact.

groovefunnels dashboard

For instance, GrooveVideo, a video hosting platform to entertain or communicate with your audience on your page. You don’t have to use Vimeo or YouTube like in ClickFunnels.

GrooveFunnels report

With GrooveMember, you can offer varying membership plans, limited access, or other different levels of access. The free account allows you to have up to 100 members but the paid lifetime plan allows for unlimited members.

Bottomline: ClickFunnels. The biggest selling point of ClickFunnels is its ability to convert your visitors to paying customers. Everything on the platform is designed to sell your product/service. However, GrooveFunnels are a close second. It’s pretty easy to set up and offers you customization options to keep our members engaged and interactive.

Payment gateways

ClickFunnels Payment gateways

With ClickFunnels, you need to integrate your account with a third-party payment gateway. With the basic plan, you can integrate three payment gateways.

The platinum plan allows you up to nine integrations while the Two Comma Club X gives you access to 27 payment gateway integrations. The most common payment gateway with ClickFunnels is Stripe.

Over to GrooveFunnels.

GrooveFunnels sales dashboard

GrooveSell is their inbuilt payment gateway so you can opt not to integrate with a third party. It determines how you’ll collect your money.

There are four options available. PayPal, credit card, GrooveSell payments, and PayPal risk mitigation. But, you can also integrate GrooveFunnels with any other payment gateway of your choice.

Bottomline: GrooveFunnels. I have to admit their GrooveSell feature is a powerhouse on its own.

Marketing features

ClickFunnels isn’t a full-blown marketing platform but a sales funnel builder. It is dedicated to directing your visitors where you need them and have them complete the desired action. The simple sales funnels and landing pages are optimized for clear marketing messages and minimal distractions.

It was specially developed for online marketers who need to operate sales funnels flawlessly. You get ClickFunnels OTO (one-time offer)/ one-click upsells and downsells to increase your sales.

ClickFunnels marketing features

Just before customers’ checkout, ClickFunnels allows you to sweeten the pot by giving them a deal to get the product or service bundle at a discount resulting in an increase in sales. Your one-click upsell page comes immediately after they get to the order form.

A down-sell page comes after the upsell page. If the customers decline your upsell offer, they are directed to a lower-priced related product or service. ClickFunnels gives you a second chance to convert your customers and for them to reconsider their decisions.

The squeeze pages, sales pages, downsell pages, upsells, webinar funnels, etc. are very similar to what you can get with a powerful all-in-one platform like HubSpot.

However, keep in mind that the more upsells and downsells you have in a funnel, the more customers get annoyed and they might abandon the funnel.

GrooveFunnels popups

GrooveFunnels, on the other hand, is a full-blown marketing solution for your business wrapped under one dashboard. It has a plethora of applications meant to help you achieve your marketing goals. It’s a jack of all trade when it comes to giving you everything you need to sell your products under one dashboard.

The feature that stands out for me is the GrooveSell. It’s the one feature that blows ClickFunnels out of the water. This feature allows you to create unlimited funnels, upsells, down-sells, dynamic thank you pages, receive payments, and so much more.

And it helps you analyze the performance of your checkout pages so you can maximize ROI. Plus, we can’t forget the order bumps that allow you to advertise additional products as your customer is checking out.


They’ve also got GrooveWebinars that come in handy here as you can have live/recorded training sessions and demos with your audience without much hustle. GrooveBlog, a fully-functional blog platform to boost your content strategy is also included.


GrooveAds is another outstanding marketing feature that allows you to manage Google, Facebook, and YouTube ads. You’re able to see all your ads on one dashboard and check their performance helping you optimize them for better ROI.

Finally, there is GrooveMail. We’ll get into it in our next session but I have to say it’s one powerful autoresponder.

Bottomline: GrooveFunnels. They win this round hands down. You get to do 360 degrees marketing ensuring all aspects of your marketing strategy are met.

Email marketing and CRM

Like I had stated earlier, ClickFunnels isn’t an email platform but a funnel-building software. For that reason, you’ve got to cough some platinum dough to access the email marketing function.

ClickFunnels actionetics

One feature that stands out for me is Actionetics. It comes with the platinum plan but it’s the key to unlocking sales. This feature ensures all your online engagements are seen on the ClickFunnels dashboard.

This way, you can see the customer journey from beginning to end enabling you to set up smart email lists and run effective email campaigns. But don’t expect it to have the raw power of GetResponse email marketing and automation.

Especially with their new Autofunnel tool, they give ClickFunnels a run for their money for being cheaper with an automated funnel generator and robust automation.

ClickFunnels follow up funnels

The Follow-up Funnels feature (formerly Actionetics) has an autoresponder functionality. You’ll find several beautiful templates that you can use to send email broadcasts to your list.

ClickFunnels action funnels creation

That’s not all, they have this cool feature called Funnel Actions. You get to use these to send personalized emails to your contacts based on the actions they have taken on your sales funnels.

It helps you add tags to segment your list. This way, you have highly-customized and relevant emails delivered to your contacts at the right time.

ClickFunnels split test options

And you can also A/B test your email campaigns before you send them out to your email list. This is the one feature that GrooveFunnels hasn’t added yet. You can test images, content, buttons, videos, subject lines, etc.

But since it’s not an email platform, you can integrate ClickFunnels with ESPs like Mailchimp, ActiveCampaign, or any others you see fit.

Now to GrooveFunnels.

GrooveFunnels automation

GrooveMail is their inbuilt CRM and email automation tool very similar to Mailchimp or Aweber but more powerful. The dashboard is pretty easy to figure out if you’ve used any email marketing tool before.

You can add tags to your subscribers based on their actions on your site or sales funnel. This way, you can segment your list based on the different tags. As a result, you’re only sending hyper-targeted emails to the right people.

It also allows you to personalize your emails using dynamic variables. And the best thing, their conditional split function. You can use this to create a complete workflow that’s based on customers’ actions. Very similar to the if-the-else function.

GrooveFunnels conditional split test

I like that you get lifetime access with a one-time payment of GrooveFunnels.

Bottomline: GrooveFunnels. It gives you a fully functional email marketing and CRM system. You can create lists, segment your list, create automated workflows, and send broadcast emails.

Affiliate program

Affiliate programs are a huge source of revenue for most online businesses. One of the most rewarding ways of monetizing your website is through affiliate marketing. But to get the most out of affiliate marketing, you need a tool that will help you manage your affiliates effectively.

ClickFunnels  affiliate program

ClickFunnels has an affiliate management software called Backpack. But you’ll have to pay the Platinum Plan $297 per month to access it. Or you can use Tipalti, a 3rd party tool that ClickFunnels use to manage their affiliates.

GrooveFunnels affiliate dashboard

For GrooveFunnels, they use GrooveAffiliates, an affiliate management software that handles all their affiliates. You are able to set affiliate commissions, track affiliate links, create marketing materials, etc.

All you need to do is create a GrooveSell account and you’ll be able to handle your affiliates at almost zero costs.

Bottomline: GrooveFunnels. They have everything you need to help you manage your affiliate marketing effectively and maximize your returns.

Analytics and reporting

You can only tell the performance of your sales funnels by tracking their performance.

ClickFunnels reporting and analytics

ClickFunnels will show you all the basic metrics you need to see the performance of your sales funnels. You’re able to see the gross sales, average cart value, earnings per click, and other basic metrics. You get to see your ROI clearly.

ClickFunnels and Google Analytics reporting

But, the good news is that they now have in-depth integration with Google Analytics. You’ll be able to see in-depth analytics including landing page and product performance.

You’ll see the demographics of your audience, their location, page transactions, bounce rates, and even the duration people spend on your page. It will give you the real-time performance of your sales funnels.

GrooveFunnels reporting and analytics

With GrooveFunnels, you get GrooveSells to give you all the analytic data you need. You’re able to keep track of all the important data metrics. You will be able to see initial sales, new sales, rebills, commission, profits, revenue, and even refunds.

Bottomline: ClickFunnels. It gives you basic reporting metrics but when combined with Google Analytics, it takes your tracking and analysis to a whole new level.


The saying ‘No man is an island’ applies to marketing tools as well. A tool that can’t play well with others will only limit your marketing efforts.

ClickFunnels doesn’t have many integrations. It natively integrates with email service providers like Drip, Constant Contact, Aweber, and HubSpot as a CRM platform. But it has Zapier which hooks you up to thousands of third-party integrations.

ClickFunnels integration

GrooveFunnels also doesn’t have a long list of native integrations. But it integrates with all the necessary applications, email platforms, social media platforms, payment gateways, and CRM platforms.

GrooveFunnels integrations

On the brighter side, you’ve got Zapier and Piesync. They open doors to thousands of other applications so you’re sorted.

Bottomline: Tie. They both don’t have a long list of integration options but they haven’t been around long enough. However, you still can get anything you need using Zapier.


Money talks. We’ve talked about all the powerful features and high-converting funnels you can create. Now, what will it cost you?

ClickFunnels has three payment plans. A basic plan for $97/month. It’s the most popular one and it allows you to create up to 20 funnels. It allows you up to 20K monthly visitors and 3 domains.

The platinum plan ($297/month) is the one that carries all the goodies. Unlimited funnels, monthly visitors, follow-up funnels, hack-a-thons, FunnelFlix, and so much more.

ClickFunnels pricing

And then there is the big boys club. It’s called TwoCommaClubX that goes for $2497/month.

Now over to GrooveFunnels.

GrooveFunnels pricing

GrooveFunnels lifetime deal

They have two pricing plans. The freemium plan and Lifetime platinum deal ($1397). The free version comes with GrooveSell, GrooveAffiliate, and GroovePages. The Lifetime plan gives you all the Groove products. But this is for a limited time.

They will adapt a monthly payment structure with three pricing tiers. Silver, Gold, and Platinum.

Bottomline: GrooveFunnels. It’s a very affordable tool. And considering all the features you get even with the freemium plan, it’s a steal.


Once in a while, we need help when using digital marketing tools.

ClickFunnels has quite improved over the years. Their live chat and email support options have become very responsive. The platinum plan even has dedicated VIP phone assistance.

They also have a rich knowledge base with tutorials, webinars, eBook guides, and so much more. Let’s not forget the ‘Netflix’ of digital marketing, FunnelFlix. It has extensive knowledge in digital marketing. They also have a vibrant online community. Their Facebook Group has about 250K members.

GrooveFunnels, on the other hand, has a dedicated support app. The GrooveDesk. They have an active and very responsive support team. You get real-time assistance on any arising issues. GrooveDesk is very much like Zendesk so you can expect a robust ticketing system.

They also have a vibrant Facebook community of about 36K. And you can also get multiple resources and articles to guide you.

Bottomline: ClickFunnels. The knowledge base can knock out almost all other tools in the market. But they are both outstanding when it comes to giving support. Both good in their own ways.


Now to the big question, which is better? They are both very good platforms with many similarities and differences. It depends on what you need for your business.

Choose ClickFunnels if:

A high-converting sales funnel is your major need.You need awesome templates for your sales funnel.All you want for your online business is an integrated sales pipeline.You want an extensive digital marketing knowledgebase.You prefer to make a call to get support.

Choose GrooveFunnels if:

You want lifetime access to GroovePages and GrooveSells (for your eCommerce platform).You need so much more than a sales funnel builder. You want to host videos, have an automated digital calendar, host webinars, etc.You need a fully-functional blog platform.You don’t mind using a ticketing system to sort your issues and queries.

What are you going to choose?

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