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Advertisement Age takes a look at the possible implications of a Microsoft purchase of TikTok, and discovers that lots of brand names would invite the stability of a U.S. owner. President Donald Trump has actually been using major pressure to ByteDance, the Chinese business that owns TikTok, to relinquish its U.S. holdings.
Meanwhile, U.S. brand names are currently feeling out competing apps like Triller, to see if it might have comparable appeal with Gen Z audiences, Advertisement Age reports. ““ Brands that are on TikTok ’ s platform are calling their marketing groups to get status reports on whether advertising campaign are still great to go,” ” Advertisement Age composes . “ Also, Brands and video developers are trying to find brand-new outlets simply in case the restriction occurs. ”
• Advertisement Age ’ s Adrianne Pasquarelli takes a look at a list of brand names — Old Navy, Eddie Bauer and PacSun– that are running TikTok projects for back-to-school marketing. Eddie Bauer, which is attempting TikTok advertisements after boycotting Facebook, states it has “ no issues ” about a restriction.
• ByteDance is getting pushback in China about possibly quiting its U.S. holdings, with individuals stressed the business iscaving to Washington, Reuters reports .
• There might still be other suitors out there, too, although it looks that Apple is not amongst them, Axios reports .
• The Wall Street Journal reports on a few of the contending apps that are drawing in skittish TikTok stars .
Read more: adage.com