6 of the Best Automation Tools Your Business Should Use

Automation tools with artificial intelligence and machine learning capabilities can help you increase your productivity and grow your business. They can automate simple tasks so that you can concentrate on the important ones.

According to the State of Marketing Automation Survey Report 2019, 75% of marketers claim to use marketing automation tools. These technologies are helping them manage, market, and support their businesses at every stage of growth.

State of Marketing Automation Report

Image via Social Media Today

To help you grow your business using automation, we’ve put together this list of the best automation tools that you should use.

1. Trello for Project Management

Trello is one of the best online tools available for project management. It is based on Kanban methodology and allows you to manage all of your projects with the help of a simple user interface of cards. Apart from this, you can make separate dashboards for every project so that things do not get mixed up.

Automation Tool Trello B2C

Image via Trello

With its card sharing capability, you can assign a task to the desired individual after getting them onboard. Apart from this, Trello also allows you to share the dashboard with your client. This enables them to track the overall progress of the project.

2. Boost Your Team’s Productivity with Slack

Team coordination is one of the biggest barriers that businesses can face, especially when they’re scaling up. To overcome this barrier, Slack has developed an interface that allows you to manage a large number of individuals. You can add the departments of your company in this tool and onboard the people associated with those departments.

Automation tool Slack

Image via Slack

Once the team members join their respective team clusters, you can define tasks or projects for them. It is very easy to assign projects or tasks to any specific team members and keep them connected.

Additionally, everyone can communicate on the channels to ensure smooth communication between all of your employees. Conversations on Slack are treated as threads in a chat window and also get archived so that you can revisit them later.

3. Automate Email Delivery Using Pinpointe

Pinpointe is an email marketing platform that includes features like autoresponders, spam score checkers, and ready-to-use email templates.

It also includes the capability of segmenting contact lists according to time zones, easy social media sharing, and other functionalities that can improve your email marketing.

Email Automation tool pinpointe

Image via Pinpointe

Pinpointe can be used by both big and small enterprises, as it is easy to create, execute, analyze, and track all of your email campaigns through it. You can re-engage and follow-up with your prospects efficiently to improve the connectivity too.

4. Publish Creative Content with Cortex

Cortex is capable of streamlining and improving your entire content marketing process at every step. It helps you create stellar content by providing you data-driven insights. You will also be able to figure out the right times to post content and the correct frequency as well.

Content Automation tool Cortex

Image via Cortex

Cortex saves you time by automating tasks like reporting and photo selection. It has DAM (Digital Asset Management) and Getty integrations that can find the perfect photos and videos for your posts.

This platform can make the planning, creation, scheduling, and optimization of your social content easier than ever. It has something for agencies as well. You can manage all your clients’ profiles right from your dashboard and get custom insights for them too.

5. Boost Your Ads with AdRoll

AdRoll automates your ad campaigns by retargeting your customers on Twitter, Facebook, or any other platform. With its cross-platform capabilities and flexible segmentation, AdRoll offers you a customized experience to improve your brand’s advertising.

Ads Automation tool Adroll

Image via AdRoll

The key features of AdRoll include dynamic LiquidAds, detailed analytics, retargeting across different devices and platforms, conversion reporting, and expert optimization. Apart from this, Adroll also provides you with customized budgeting facilities, complete control over ad spend, and two-week trials with no contracts or commitments.

6. Manage Your Business with Salesforce

Salesforce is one of the best CRMs available out there. Its AI-powered analytical solutions will help you discover insights from your data and help you predict possible outcomes. It also recommends the next steps to be taken and automates the entire workflow.

Business Automation tool Salesforce

Image via Salesforce

Available for both Android and iOS platforms, Salesforce allows you to manage all of your CRM activities via your smartphone. It offers you free upgrades every year so that you can stay up-to-date with the latest technology.

The best part about this platform is that it’s a lot more than just a CRM. It helps you with sales, marketing, ecommerce, reputation management, and has tools for improving your productivity too.


Automation can help you concentrate on all the important tasks at hand by simplifying processes and automating repetitive tasks. It’s essential to have chatbots, CRMs, email marketing platforms, and more to ensure that you’re able to cater to your customers with ease.

Project management tools can help you streamline your processes, leading to better productivity. You should also consider using collaboration platforms to ensure that your team is able to communicate efficiently at all times.

Do you know any other automation tools that deserve to be mentioned in this list? Tell us about them in the comments.

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