Landing pages are designed to help marketers and businesses increase their conversion rates and grow. It can be in the form of a homepage, or a standalone page created to promote a specific event, sale, campaign, or product.
Designing a high converting landing page requires a few must-have elements:
• A killer headline
• Persuasive sub-headlines
• Images
• Lucrative copy
• Contact details
• A powerful call-to-action
With those on board, you will be able to create a seamless landing page that will draw people to click.
But what does each mean? How to excel in executing each element?
Not to worry!
We have compiled the best articles and tips from bonafide marketers that will help you set off the most clickable landing page you have ever constructed.
The Essentials of a High Converting Landing Page
“Crafting a high converting landing page is not rocket science“
The first thing you need to recognize is that no landing page is like another and there’s no one-size-fits-all guide to creating one and landing pages are as diverse as the people who look at them.
In this article, Crazy Egg’s Neil Patel lays out the absolute essentials you’ll need to create a high converting landing page. Read on.
Landing page – Asana. Image source: Crazy Egg
The Best Landing Page Design Examples
“How do you convince your visitors to take the plunge on your website?”
As 2018 is close to an end and 2019 takes over, it’s never too late to look back on the most impressive, modern-looking landing pages assembled by Hubspot’s Karla Cook. Karla delivers 19 landing-page examples from various sites which tapped a few tactics and spawned inspiring results.
You might grab a few insights from one of these guys, however, make sure to always test them out for yourself.
As mentioned above, what works for one purpose may not work for another. Read on.
Landing page – Airbnb. Image source: Hubspot
Before You Build a Landing Page…
Before you head over to create your landing page, you need to ask yourself a few questions.
What is my goal? Who is my audience? What do I offer?
GoDaddy’s Cara Tarbaj covers 15 questions you need to consider even before you hit the ‘publish’ button. These questions will help you add assurance and structure to your offer or campaign and determine whether you’re ready to launch. Read on.
Example of a click-through landing page. Image source: GoDaddy.
The Best Landing Page Tools of 2018
It’s action time! Are you ready to start creating your landing page?
Landing pages are the essence of any digital marketing campaign. Without them, you won’t be able to send as much traffic to your website.
With all the above elements taken into consideration, using a good landing page creation tool can simplify your building process and save you a lot of time before you start driving conversions.
Landing-page tools go beyond just creating and designing, although you are exposed to +100 landing-page templates, drag-and-drop editors and mobile responsiveness, among other features. Some tools will include powerful optimization tools such as A/B testing, SEO, and analytics as well.
Here’s VentureHarbour’s take on the best eight landing-page builders for you to choose from. Read on.
Image source: VentureHarbour
What’s your favorite landing-page builder?
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