Video now represents a 3rd of the spending plan tourist group TUI invests in paid social, particularly on Facebook and Instagram. That’s due to the …
Tag: uk
How publishers navigate ‘bullshit briefs’ from agencies
Publishers growing their material studios in the last couple of years have actually needed to develop their work procedures and margins to keep it financially …
WPP and Omnicom take a stand against Accenture-led audits
Two of the largest agency holding groups are pushing back hard against Accenture to prevent the consulting firm from auditing their media data. Both WPP …
How culture media brand Dazed is using TikTok
The younger-skewing and quickly growing audience on TikTok has actually captured the attention of culture publication Dazed. The youth publisher is introducing a confirmed account …
How French newspaper Le Figaro finds value in more casual readers
Like other publishers with membership designs, French paper Le Figaro is attempting to find out how to stabilize brand-new consumer acquisition with retention. To do …