Founded in December 2019 by Himanshu Gautam and Ashok Pundit, Noida-based Safalta started out as an omnichannel institute that helped small-town students prepare for exams …
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How MandM Direct and Samsung used first-party data and automation to strengthen customer relationships
As the digital ad industry prepares to say goodbye to third-party cookies, brands will need to reconsider how they target and engage with consumers. According …
Why & how QR codes become ubiquitous in India
Stroll into Mainland China or Oh! Calcutta, or any high end restaurant run by Speciality Restaurants, and you won’’ t need to wait on the …
HSBC, Benefit, and Zoopla on restructuring marketing teams to be future-focused
According to Marketing Week’’ s Career and Salary Survey 2021 , 46.3% of online marketers have actually experienced the intro of a brand-new group structure …
How Scripbox shapes its content marketing strategy in the fintech space
Scripbox is India’s leading digital wealth management service and is recognised for creating simple and elegant user experiences in a complex domain. Scripbox uses proprietary …
Customer journey optimisation and smart martech: Where to start?
Optimising consumer journeys includes an increasing quantity of interconnected martech and information, especially where artificial intelligence is included. On a current Econsultancy webinar, editor Ben …
How and why the ‘mixternal’ comms trend is accelerating
With COVID-19 and remote work putting the spotlight on worker experience, close cooperation in between external and internal interactions has actually ended up being critical. …
Student impressions of virtual internships, remote first jobs
Image: Claire Jeantheau, like many college students, was finishing up her junior year with a semester abroad while awaiting word on summer internships. When COVID-19 …
Companies ensure safe office environment for staff
When I returned to work this January after the lockdown, it seemed like I was entering a brand-new city, an unidentified location,” ” states Riya …
Darren Shaddick on 1970s movies, exploring new techniques and letting go of perfectionism
He’s the graphic designer and illustrator who has actually crafted happy and whimsical illustrations for the similarity Polo Ralph Lauren and Bandcamp –– all from …