One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — …
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Just 52% of Airlines Have Digital Optimization Plans in Place Right Now
Just over half (52%) of airlines have digital optimization plans in place. And 45% of airlines say they don’t have a budget for digital optimization …
How to Keep Marketing Content Secure
Marketing material is a preferred target of hackers considering that it typically exists throughout a range of various systems, and is public-facing. In addition, the …