TikTok, the short-form video platform preferred by young people and teenagers, has actually released a brand-new function that enables users to look for items related …
Tag: marketing
‘People would stay in there forever’: Agencies grapple with phone-booth politics
In open-plan offices, where privacy is nearly impossible to find and office chatter has made headphones the norm, the answer has become phone booths: small …
‘Who has what?’: Agency execs want more clarity into Xandr and WarnerMedia’s sales relationship
Roughly a year after AT&T obtained WarnerMedia (née Time Warner) and formally presented its innovative marketing arm, Xandr , the telecom huge’’ s 2 advertising-related …
WPP and Omnicom take a stand against Accenture-led audits
Two of the largest agency holding groups are pushing back hard against Accenture to prevent the consulting firm from auditing their media data. Both WPP …
‘A variety of different compensation models’: Incoming GroupM CEO Christian Juhl on the future of media agencies
Christian Juhl, the existing worldwide CEO of Essence , will take the reins of GroupM as worldwide CEO in October. Ahead of taking control of …
Marketing B2B: O Que é, As 10 Estratégias Mais Usadas e Exemplos
O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você …
5 Twitch influencers you need to know
This short article becomes part of an editorial series on mobile video game marketing sponsored by AdColony. Twitch, the livestreaming platform best understood for players …
30 jobs in the PR and marketing world
Scores of music fans will flock to Chicago this weekend for Lollapalooza, and you might intern for the company behind the celebration, if you land …
How To Choose An Affiliate Program That Pays You Money
Are you an affiliate? Or do you wish to make to generate income online as an affiliate? If that seems like you, I’m going to …
Streetwear subscription company ThreadBeast is now spending half its media budget on Instagram
In an effort to target fashionable young men, ThreadBeast is moving its marketing dollars away from Facebook to Instagram. “It wasn’t drastic. It wasn’t like …