Consumers today have lots of items and brand names competing for their attention, which indicates the CPG market is a particularly competitive one. And in …
Tag: consumer
7 Proven Copywriting Tips to Get More Clicks on Your Ads
Words make a distinction. Copywriting can make a worn out garage seem like your future house, it can make George Costanza sound spongeworthy , and …
Press Release From the Journal of Marketing: Why Product Brands Should Build Their Own Platforms
Researchers from University of Cologne and Vrije Universiteit Amsterdam published a new paper in the Journal of Marketing that examines the processes and building blocks underlying brand flagship …
Value trap or trapped value? Bajaj Consumer gives analysts a hair-raising puzzle
NEW DELHI: Bajaj Consumer Care’s March quarter profit more than doubled on a 40 per cent-plus sales growth. But rising raw material (RM) costs and …
Shifting sands – how evolving consumer landscape is impacting purchase decisions: YES BANK CMO
The implications of the COVID-19 pandemic have actually been prevalent and unmatched, leading to a paradigm shift in the very manner in which people perform …
New normal for the consumer businesses
Ever considering that we formally entered into our very first lockdown in March 2020, COVID-19 has actually had the difference of being accountable for whatever …
Industry captains discuss how coronavirus is changing consumer behaviour
BENGALURU | NEW DELHI: Work from home and the adoption of new digital technologies across sectors mark the post-Covid world, said Hindustan Unilever chairman Sanjiv …
Marketing in the Sharing Economy
JM Insights in the Classroom Teaching Insights These slides provide a definition of the sharing economy and a listing of its key characteristics. They also …
5 Ways to Use Business Intelligence Tools to Stay Competitive in 2020
Businesses can uncover ““ brand-new year, brand-new me ” earnings chances by utilizing the power of sophisticated analytics. The start of any brand-new year frequently …
Want to understand a brand’s vision for future growth? Look to the CMO role
Shhh, I’’ m going to inform you a trick. Wish to know the signal to a business’s long-lasting development method? Start keeping an eye on …