A sharp surge in all things digital was observed with the advent of the Covid pandemic in the early part of 2020. This was because, …
Tag: brand
Mensa’s Karagiri tastes international success with ethnic weaves
When one talks of Indian ethnic wear, sari is most likely the very first that enters your mind. These nine-yard marvels, besides being a home …
How to Blend Online and Offline Communications
In today’s world, we can’t imagine a business surviving without any form of online marketing. Most businesses have a website and profiles on social media. …
5 Predictions For Brand Transformation In 2022
Over the last 24 years I’ve released frequently about what I see that’s altering on the planet of brand name and brand name change, constantly …
10 of the Coolest YouTube Banners We’ve Ever Seen
I’m always inspired by the creativity that goes into YouTube banners, but if you’re anything like me, you’ve probably wondered how you can create one …
9 Digital Marketing Tips for the Holidays
Black Friday, Cyber Monday, Super Saturday—– the holiday doesn’’ t absence shopping days. Include those to the conventional increase in customer costs that takes place …
Press Release From the Journal of Marketing: Why Product Brands Should Build Their Own Platforms
Researchers from University of Cologne and Vrije Universiteit Amsterdam published a new paper in the Journal of Marketing that examines the processes and building blocks underlying brand flagship …
Red flags to steer clear as a brand engaging in influencer marketing
With a booming creator economy, more and more brands are leaning towards influencer marketing to grow their audience base. While influencers can bring in eyeballs, …
Why brands need to explore digital printing to supercharge their packaging
These days, product packaging is more than simply a layer of security for items; it’’ s an important marketing tool that supports branding, stresses the …
How to Create a Lead Generation Minisite in 3 Steps – Tips & Tools
Do you have a long list of domains you never ever had time to produce a site for? Who doesn’’ t? . Here ’ s …