I was first introduced to the concept of flow as we reworked our brand story. The brainchild of psychologist Mihaly Csikszentmihalyi, flow is the engaged …
Tag: b2b
Customer Engagement: How Well Do You Know Your Audience?
The outcomes of our 2017 State of Engagement Report remain in, and there’’ s great news and problem. ’. I ’ ll lead with the …
How Marketers Can Reach Peak Personalization in 2019
“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we …
Demand Generation and Distribution: 4 Must-Try Digital Marketing Channels
Our previous article took a look at how crucial tactical material is for your need generation project . It’’ s essential to keep in mind …
Marketing Psychology in 2019: Make Your Mark Digitally
As marketing experts, we do marketing research, establish purchaser personalities , conduct extensive keyword research study, and track user habits on and off our sites …
Using Test and Control Groups to Measure Marketing ROI
It’’ s a lot easier to ask what results marketing provides than it is to discover the response. There are numerous obstacles: from understanding when …
The Case for Email Marketing Metrics: Top 5 Best Practices
Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email …
What Amount of Email Personalization is Good Personalization?
Sending an e-mail can be as excellent as having a genuine discussion with an individual. You should be including individual touches to your e-mails to …
5 Email Marketing Strategies to Try in 2018
There have never been more avenues available for marketing than there are these days—TV, radio, billboards, website ads, social media, and so on. But even …