““ The more you deep-dive into the understanding of the who, what, why, when and where, the much easier it ends up being to develop stories that are not just innovative however likewise efficient.””
– Jay Mavani Marketing &Strategy Director, Sachiko Gaming (PokerStars India).
Online video gaming market has actually been increasing in India. The idea which brand names are producing is – – an equal opportunity/ platform for everybody regardless of anything else.
PokerStars produced a project for their video gaming app with Mahendra Singh Dhoni. We talked with Jay, the primary brain behind the project, and discovered the total project story.
Read on to understand how they conceptualised the advertisement, why did they select Dhoni and how they determine success of their projects.
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. 1.” MS Dhoni vs Bansilal Tiwari, Usha Sampat &RoyKuriakose”, is anintriguing concept of supplying an equal opportunity – how &did this concept come and how did you construct on this?
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You see, the – video game of poker is genuinely an equal opportunity – an equalizer of sorts.As much as the video game has to do with winning, it is likewise about – losing.
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But it’s how you deal with a loss that makes you a winner – specifically in the long term. MS Dhoni, as a sports character, is – typically viewed as unequalled, do not you believe?
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I imply, it’s Thala we’re discussing here. If there’s one video game routine folks like you and I have an opportunity to beat Dhoni in, it has actually got to be poker.
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People of all strolls of life are invited by PokerStars.Our ad-films programDhoni, a cricket champ, playing heads-up poker versus 3 really distinct characters who are likewise champs in their own right:
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– Usha, a 73yr old marathon running champ who constantly comes 1st on sports day
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– Bansi, a bodybuilder and fruit seller who has actually won weight-liftingchampions with his hard-work and the hearts of individuals with the fruits he offers
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– Roy, an ace mathematician and insane metal-head who sees knots all overhowever really understands the science of generosity
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Dhoni can be seen delighting in a video game of poker while welcoming others to participate the enjoyable video game of ability and neighborhood.
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All 3 advertisements display that poker is not just a video game for all however the winner is never ever pre-announced.
It commemorates the mindset of PokerStars and its gamers who are constantly looking for to challenge themselves and each other, delve into brand-newexperiences and discover brand-new abilities.
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Our objective was to develop a series of advertisements that display MS Dhoni as a poker gamer delighting in a video game of poker and not simply another celeb brand-ambassador promoting yet another item in yet another conventional way.
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The concept is an outcome of having an excellent understanding of the video game, a strong yet enjoyable brand name viewpoint, having fun with authentic insights, offering and having an excellent recommendationtremendous innovative liberty to the production home to bring everything to life.
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Invitation to sign up with Global Video Marketers Community
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.2. How should Marketers tackle employing celebs to back their brand names?
I’m uncertain if there’s” one size fits all” guidance for something like this thinking about there are several elements at playhowever if I needed to utilize Dhoni and PokerStars as an example, I ‘d state be real to yourself (by thatI suggest your brand name) and do whatever in your capability to discover an ideal match for your brand name.
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Dhoni is actually whatever that you ‘d desire from a celeb ambassador of the video game of poker – in fact likes the video game and plays, an excellent poker face, calm under pressure, extremely strategic/thinking capability, preempting challengers ’ relocations and a character who’s liked andrelied on by all.
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And to top everything, he’s a real fan of PokerStars.
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Check out – Top 25 Global Video Marketing Disruptors
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. 3.How do you determine the success of a video project at PokerStars?
It dependson the KPIs we specify – and track thinking about not all our video projects have the very same marketing objectives.
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Broadly speaking, if our objective is to get customers to “ Think poker, play PokerStars ” – generally we wish to increase awareness and factor to consider and eventually affect action.
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Considering the majority of what we do is digital, it ’ s relatively basic for us to be able to determinethe metrics and enhance appropriately. From time to time we surpass the “tools by running customer studies.
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Get upgraded with Latest Video Marketing News
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. 4. What guidance would you like to provide to our neighborhood members relating to video marketing projects?.
Don’t simply develop for the sake of development and do not attempt to interrupt for the sake ofdisturbance.
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Sometimes the greatest and most ingenious of concepts depends on the most standard of insights or realities.
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So the more you deep-diveinto the understanding of the who, what, why, when and where, the much easier it ends up being to produce stories that are not just innovative however likewise reliable.
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Learn from Video Marketing professionals
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. 5. Please call the group behind this.
Sachiko Gaming( PokerStars India) and Walkabout Films
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Here are the Top 40 VideoProduction Companies in India
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. About Jay( in his own words ).
I matured in Mumbai, was never ever truly a fan of studying although I didget an enthusiasm for style and composingrelatively early in life.
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I pursued a BSc degree in Multimedia Systems( Hons) fromLondon and my expert profession began in 2004 after my go back to Mumbai. I started composing and developing for loved ones – it assisted me develop a design of my own.
I benefitedfrom the experienceof dealing with various markets, different brand names and supported my love for style, composing and method over the following years. In 2014, after investing near to 10 years on the planet of digital marketing, I choseto leave.
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As a digital wanderer, despite size and value, I started a journey (Asia and Africa )of doing things for the very first time, assisting selective brand names while on the relocation and checking out an entire brand-new world of innovative chances and difficulties.
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On paper, it was a journey of making errors, stopping working and most likely losing time. The experience brought back my lost love for issue fixing and imagination.
. When PokerStars India took place to me, #ppppp> And that’s.
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. About Vidsaga.
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The post “ Sometimes the greatest and mostingenious of conceptsdepend on the most fundamentalof insights or facts ” – Jay Mavani appeared initially on Vidsaga.com .
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