‘It might work too well’: the dark art of political advertising online

Digital campaigns have evolved from banner ads 20 years ago to Cambridge Analytica harvesting our Facebook data. Has the rise of micro-targeting become a threat to democracy? Alan Gould was hitting a wall. It was the late 1990s, and the political advertising operative had an idea about using a relatively newfangled tool banner ads on web sites to promote political candidates. It was pretty clear to me at the time that the ability to target…

"‘It might work too well’: the dark art of political advertising online"

7 Step Material Development Strategy for Impressive Material Marketing

The success of your content marketing technique depends upon the nature of your material. If your content is excellent and by good I imply right out of the leading drawer, it will boost your content marketing efforts. On the other hand, if it is fairly normal, your inbound marketing campaign will break down faster than you recognize. If you are a part of the 77% B2C or 86% B2B organizations utilizing material marketing to enhance…

"7 Step Material Development Strategy for Impressive Material Marketing"

The Noisy Fallacies of Psychographic Targeting

At this point in the deafening media cycle around the story, it’ s most likely unneeded to sum up the going Facebook/Cambridge Analytica scandal, however briefly and simply in case: Facebook just recently revealed the suspension of a marketing information business called Cambridge Analytica from its platform after a whistleblower validated it had actually misused ill-gotten Facebook information to build so-called “ psychographic ” designs and assist Trump win the presidency. For the impatient, my…

"The Noisy Fallacies of Psychographic Targeting"

Bynder acquires digital asset management service Webdam from Shutterstock for $49.1M

Bynder , among the leading business in the digital possession management area, today revealed that it has actually obtained Shutterstock ‘ s Webdam . The Amsterdam-based business informs us that it’sed a good idea $49.1 million for Webdam, which Shutterstock itself obtained back in 2014 . Like Bynder, Webdam’ s focus is on assisting companies and business handle their digital possessions. Currently Webdam clients consist of the similarity Starbucks, Zillow, Alaska Airlines, Subway, HTC and…

"Bynder acquires digital asset management service Webdam from Shutterstock for $49.1M"