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I just recently surveyed my readers to see how I can enhance my blogging. I discovered a lot from the feedback, and possibly you will, too. Here are some highlights.
. The newbies and old material.
Although I’ve been blogging for more than a years, 75 percent of my readers have actually followed the blog site for less than 3 years. Naturally this makes good sense as my audience continues to grow and a few of the early readers disappear, modification tasks, and so on
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One takeaway for me (and you )is that it may be time to re-visit some older styles in myblogging. Numerous things I discussed 3 or 4 years earlier are still pertinent today. In the back of my mind, I am constantly promoting brand-new, brand-new, brand-new … however I would likewise be serving my audience well by reanimating some essential lessons from a couple of years earlier.
. More of this!
I asked a concern” What would you like to see MORE OF in my blogging?”
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Here are the primary stylesthat emerged,with my commentary on the action I prepare to take:
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Case studies/real examples of marketing in action — I enjoy supplying this kind of material. I’ve been irregularin this classification and will concentrate on this more in the future.
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Emerging patterns — I believe this is my sweet area. In between The Marketing Companion podcast and this blog site, emerging patterns is my greatest topic.
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My distinct perspective/personal stories/thought management — It was rewarding to get this feedback. When youcome down to it, my distinct viewpoint is the only thing that makes this blog site — various, so I’m thankful you desire more of it.
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Focus on medium-sized and little companies — I honestly fight with this (who is the target market?). I understand I have numerous small companies and solo stores following me, maybe a holdover from when I was more directly concentrated on simply social networks. The individuals who typically employ me come from larger business. By focusing broadly on patterns and originalities I hope I can supply something for everybody who has an interest in the future of marketing.
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Video material — I understand, I understand. I require to do more videos. That was an objective of mine for 2021. The number of have I done? Absolutely no. I’m dealing with it. It will take place!
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— Personal branding — I expect this originates from the consistent appeal of my KNOWN book. There is still a great deal of appetite for this subject and I’ll attempt to supply morematerial in this location.
. Less of this ….
I likewise asked individuals what they want to see less of in my blogging. The majority of people didn’t understand how to react to this, so perhaps it was an unusual concern.The 2 leading responses were:
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Fewer visitor post. Some individuals discover them less fascinating. And naturally, some individuals like them.
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Less self-promotion. A couple of individuals grumbled that I’m often describing among my books in my posts. A legitimate point, although this most likely originates from a location of interestmore than self-promotion. I believe what makes me various is that I provide insights, not simply info. And much of that insight originates from the research study I provide for my books. It’s tough to separate that unique worth from the source. I will attempt to do much better.
. Other insights.
About 77 percent of my readers suggest this blog site to others. I feel great about that!
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It was confusing to discover that some who reacted to my blog site study do not sign up for my blog site. How could this occur?
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I’ve been blogging each week for almost 14 years. Because time, theunderlying innovation that provides my blog site has actually altered a couple of times as business reoccured. Long story short, I provide my weekly article through Feedblitzand an irregular newsletter is kept on Constant Contact. We attempt to keep the lists tidy and up to date, in some way these lists have actually discovered a method to diverge over time. Attempting to figure it out. Unanticipated.
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I asked individuals to supply words that explain the Mark Schaefer” brand name” and these were the most typical words:
. Truthful. Specialist. Human. Genuine. Relied on. Ingenious. Thoughtful. Experienced. Vibrant.
My preferred characterizations were:
.Amusing in a non-try tough method. Transcendent usefulness. A foundation in marketing.
Thanks to all of my readers who have actually supported mefor many yearsand specifically to thosewho assisted meenhance through the study.
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“Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media . He is the author of numerous very popular digital marketing books and is a well-known keynote speaker &, college teacher, and company specialist. The Marketing Companion podcast is amongst the leading organization podcasts worldwide. Contact Mark to have him talk to your business occasion or conference quickly.
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Follow Mark on Twitter , LinkedIn , and Instagram .
Illustration: This is a picture I took in Paris several years back.
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The post After blogging for 12 years, I’m still finding out! appeared initially on Schaefer Marketing Solutions: We Help Businesses .
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