7 Step Material Development Strategy for Impressive Material Marketing

The success of your content marketing technique depends upon the nature of your material. If your content is excellent and by good I imply right out of the leading drawer, it will boost your content marketing efforts. On the other hand, if it is fairly normal, your inbound marketing campaign will break down faster than you recognize. If you are a part of the 77% B2C or 86% B2B organizations utilizing material marketing to enhance…

"7 Step Material Development Strategy for Impressive Material Marketing"

The Noisy Fallacies of Psychographic Targeting

At this point in the deafening media cycle around the story, it’ s most likely unneeded to sum up the going Facebook/Cambridge Analytica scandal, however briefly and simply in case: Facebook just recently revealed the suspension of a marketing information business called Cambridge Analytica from its platform after a whistleblower validated it had actually misused ill-gotten Facebook information to build so-called “ psychographic ” designs and assist Trump win the presidency. For the impatient, my…

"The Noisy Fallacies of Psychographic Targeting"

3 ways to market your little company site now!

Most small businesses have a website. But not all know how to market it. After all, it’s a crucial part of your business, and if you have invested money into the creation of your small business website, you should be getting the absolute best out of it. Digital marketing is all about getting your site to perform, and that should always be high on your priority list.  Here are a few ways that you can…

"3 ways to market your little company site now!"

Tales of A Cybercriminal’s Treasure: A Guide to Site Security [Infographic]

An A-list yacht party being captured by pirates is a great analogy to explain how a website might be compromised by cybercriminals. The more flashy the yacht party, the more likely it is to be spotted by pirates looking for treasures. In the same vein, the more complex the website composition, such as plugins and features, the higher the chances of a cyberattack. Here we see a group of celebrities partying away, oblivious that pirates…

"Tales of A Cybercriminal’s Treasure: A Guide to Site Security [Infographic]"