Bynder , among the leading business in the digital possession management area, today revealed that it has actually obtained Shutterstock ‘ s Webdam . The Amsterdam-based business informs us that it'sed a good idea $49.1 million for Webdam, which Shutterstock itself obtained back in 2014 .
Like Bynder, Webdam’ s focus is on assisting companies and business handle their digital possessions. Currently Webdam clients consist of the similarity Starbucks, Zillow, Alaska Airlines, Subway, HTC and Band &&Olufsen. In overall, Webdam counts over 200,000 experts and groups as its clients.
Bynder has more than 250,000 clients, that include PUMA and KLM. As the Bynder group notes, Webdam has a strong existence in the health care and education fields and is a strong gamer in the United States midsize business market. Bynder, on the other hand, has a strong global focus, so the 2 business must be rather complementary. The acquisition likewise offers Bynder, which was established in 2013 a physical existence in the Bay Area, where Webdam is locateded. Bynder likewise has workplaces in Boston, London, Barcelona, Rotterdam and Dubai.
“ There is a clear synergy in the culture and item vision at Bynder and Webdam. That ’ s why we see this as a tactical relocation that will significantly benefit both Bynder and Webdam clients, ” stated Bob Hickey, CEO of Webdam. “ Our clients depend upon high quality digital experiences to produce marketing products. We see this as an excellent chance of our clients ’ continued success and a natural partner that will assist us fulfill future market needs. ”
For the time being, both business will run as typical, however the strategy is to present a combined item offering throughout the next year. That indicates, a minimum of for the time being, Webdam ’ s combinations with Shutterstock ’ s stock image service are not going to alter either.
This relocation will likewise enable Bynder to much better take on the similarity Canto , Northplains , ADAM Software , OpenText Media Management and MediaBeacon . While you most likely put on ’ t invest a great deal of time thinking of digital property management, this is plainly a market that ’ s warming up. About a year back, Aprimo, for instance, obtained ADAM Software and opportunities are we ’ ll see more acquisitions in the location in the next year orso.
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