‘It might work too well’: the dark art of political advertising online

Digital campaigns have evolved from banner ads 20 years ago to Cambridge Analytica harvesting our Facebook data. Has the rise of micro-targeting become a threat to democracy? Alan Gould was hitting a wall. It was the late 1990s, and the political advertising operative had an idea about using a relatively newfangled tool banner ads on web sites to promote political candidates. It was pretty clear to me at the time that the ability to target…

"‘It might work too well’: the dark art of political advertising online"