8 Digital Marketing Tips To Use When Launching a New Home Decor Website

When you've decided to release a home design site, it's simple to obtain so bogged down in the visual elements that you entirely forget the importance of SEO and digital marketing.

Without an attention to SEO, no one will have any idea that your website even exists-- not to mention make all the time and loan you take into developing your website worthwhile.

Not sure of where you should start when it concerns developing a strong SEO and digital marketing method?

This post can help.

Continue reading to access our list of the top digital marketing pointers for your home decor site.

1. Concentrate On Website Navigation

Next up on our list of digital marketing suggestions?

The significance of user-friendly website navigation.

No consumer wants to need to leap through a million hoops to discover the details that they're trying to find.

For an example of an outstanding site and menu navigation, have a look at the

Modern Digs Furnishings website. Their contact info is right at the top of the page, and directly below that are a number of menu choices that break down decoration designs by both room and accessories.

Their homepage is filled with intense, colorful images of their items, which when clicked, take you straight to that product page.

They likewise provide a concise description of their business's history and mission statement on the homepage, so that new shoppers can get to know exactly what the brand is all about.

2. Create Video Material

Another among the most reliable digital marketing tips you can utilize for your house decoration website?

Embrace video content marketing. With YouTube officially the world's second-largest search engine, it's not enough to enhance your site for Google alone.

Web users in today's world invest about 1/3 of their time online viewing videos. If you want to link with your target market, you require to ensure you're providing them with video content that's under 3 minutes long (though two minutes is the sweet spot.)

For a home decoration website, you have heaps of choices when it pertains to content. You could create a DIY tutorial, go live while you embellish a space, answer concerns from your readers or consumers, or walk your audiences through the most recent style trends.

A tip: avoid autoplay functions on your website, particularly on the homepage, as this can impact your site's total loading time. To that end ...

3. Inspect Your Site Speed

Think how quickly your website loads does not matter, as long as you're supplying material that's excellent enough to be worth the wait?

Believe once again.

47 % of site visitors will leave your website if it takes more than 2 seconds to completely load.

This does not just mean that you'll lose out on prospective consumers and customers. It in fact impacts how your website lands in the online search engine

rankings. Sites with a high "bounce rate "( AKA, when users don't click on any internal pages or leave the site after a few seconds) are punished by Google.


Since Google comprehends a high bounce rate to indicate that your site isn't really providing any pertinent or helpful details-- or that there's a technical problem with it.

Usage this totally free online speed checker tool to see how quick your existing site speed it.

4. Think About Regional Browse

A focus on regional search is one of the most important digital marketing pointers we can provide.

The reality is that, no matter how awesome your house design services are, people likely aren't going to drive from six states far from them. Your regional market is your support-- so getting in touch with them ought to be the very first thing on your mind.

So, how can you enhance your site for regional search?

Start by placing a Google Map on your contact page. This assists to increase your rankings in mobile searches within your service location, so you're more likely to get people in off the street who are looking for exactly what you're providing.

Next, pepper your content with location-based keywords.

Rather of using the keyword "best home decoration company" try "best home decor company Omaha NE" or "home design services Portland Oregon."

This will help to put you in front of your local market and increase your rate of conversion.

5. Examine Mobile-Friendliness

It's authorities: more people are getting online utilizing their mobile phones than they are their standard home computer.

This suggests that, if your site is only available to those going to from a computer system, you're going to miss out on over half of your possible consumers.

We want to wager that you'll lose those customers to your rivals who have taken mobile-friendliness seriously.

So, exactly what are some digital marketing suggestions for making sure that your website is accessible to those utilizing a mobile gadget?

Of all, ensure that the images on your homepage are optimized for mobile viewing. This most likely ways that you'll have to diminish or perhaps remove some of these images. Next, cut out all autoplay functions, which can slow things down.

Make sure that your menu alternatives are "clickable" on a mobile device-- increase the size of these buttons if needed.

Thanks to the digital marketing tips included in this post, we're confident that your house design and decoration site will be more enhanced for SEO than before.

Just keep in mind to focus on great navigation, quick loading times, mobile-friendliness, and regional search. Naturally, always bear in mind that nothing can high quality, engaging content.

Unsure of how your site stands now in regards to SEO optimization? Need access to the leading SEO tools that will assist to improve website performance and online search engine ranking? Still require recommendations on how to make your website the very best it can be?

We have actually got you covered.

Invest some time on our site and blog to access the digital marketing tips that will assist you win a coveted spot on the very first page of Google.


I am the guy who can help you grow your business using technology. As a veteran of the computer industry for over 20 years, I have become an asset to small business owners who do not know and what to turn technology over to the smart guy. I am a graduate of University of Maryland with a degree in computer technology management and a masters degree from Ashford University in Organizational management. I am married to my beautiful wife and have two children living in Waxhaw, North Carolina. My passion is making technology help business grow.